Story image

NZ websites could do better

07 Mar 11

The Engaged Web in New Zealand Report looked at 50 websites to see how they implemented tools such as blogs, social media and online communities.

Intergen’s Web Strategist, Giles Brown, said, "These were some of New Zealand’s most popular websites. They attract huge audiences, but in some cases they aren’t allowing users to interact through the tools many people would expect such as blogs, communities or social media.”

Entertainment, shopping and classifieds, and news and media websites were said to be most likely to have engaging features while government and food and beverage sector websites were found to be less engaging. 

73% of websites benchmarked featured an online community, with the majority using Facebook or Twitter.  

46% of sites didn’t have a blog and only 42% allowed visitors to share website content. 

In general, websites made strong use of multimedia (80%), personalisation (86%) and sticky content (98%), but were said to lack other forms of engagement. 

Email, phone and web forms were still the most commonly advertised contact channels, despite the rise of Facebook and Twitter. 

60% of the sites promoted their Facebook page on their homepage.

You can read the full report here

New app conducts background checks on potential tenants
Landlords and house owners need to obtain a tenant’s full name, date of birth, email address, and mobile number in order to conduct the search. And most importantly, they have to get the tenant’s permission first.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Meet Rentbot, the chatbot that can help with tenancy law
If you find yourself in a tricky situation  - or if you just want to understand your rights as a landlord or tenant, you can now turn to a chatbot for help.
PlayerUnknown’s Battlegrounds (PUBG) finally releases on PS4
PUBG on PS4 feels like it’s still in Early Access as the graphics look horribly outdated and the game runs poorly too. 
How AI can fundamentally change the business landscape
“This is an extremely interesting if not pivotal time to discuss how AI is being deployed and leveraged, both in business and at home.”
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.