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Online global warming campaign
Mon, 12th Oct 2009
FYI, this story is more than a year old

The Internet is being used to spread the word globally about the need for action on climate change.350.org is an international campaign dedicated to building a movement to unite the world around solutions to the climate crisis – “the solutions that science and justice demand”.The campaign has been organised by a coalition of environmental activists from around the world.“Our focus is on the number 350 – as in parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere,” the campaign’s Web site explains. “But 350 is more than a number – it's a symbol of where we need to head as a planet.“To tackle climate change we need to move quickly, and we need to act in unison – and 2009 will be an absolutely crucial year. This December, world leaders will meet in Copenhagen, Denmark to craft a new global treaty on cutting emissions. The problem is, the treaty currently on the table doesn't meet the severity of the climate crisis – it doesn't pass the 350 test.“In order to unite the public, media, and our political leaders behind the 350 goal, we're harnessing the power of the Internet to coordinate a planetary day of action on October 24th, 2009. We hope to have actions at hundreds of iconic places around the world – from the Taj Mahal to the Great Barrier Reef to your community – and clear message to world leaders: the solutions to climate change must be equitable, they must be grounded in science, and they must meet the scale of the crisis.“If an international grassroots movement holds our leaders accountable to the latest climate science, we can start the global transformation we so desperately need.”The 350.org Web site contains news and information, a world map showing details of activities taking place in various countries on the Day of Action, and resources to help groups and organisations get their message across. There are also tools to help individuals join in and spread the message. (The site is best viewed using Firefox.)