FutureFive NZ - Porsche and Huawei announce collaborative smartphone

pic_inspired_bg.jpg

Porsche and Huawei announce collaborative smartphone

Huawei and PORSCHE DESIGN are introducing The PORSCHE DESIGN HUAWEI Mate 9 smartphone, the product of a collaborative effort between the two brands.

The PORSCHE DESIGN HUAWEI Mate 9 is a limited edition smartphone combining Porsche Design’s signature brand aesthetic with Huawei’s ‘mobile engineering expertise’, which according to the makers gives users “unprecedented luxury and performance in the palm of their hand.”

All PORSCHE DESIGN products follow a philosophy of creating a balance between aesthetics and function, and the new smartphone was designed also designed with this in mind.

This design process dates all the way back to 1963, when Porsche founder Ferdinand Alexander Porsche designed the iconic Porsche 911.

“Huawei’s brand ethos mirrors our own commitment to premium innovation and  functional design so we are delighted to partner with Huawei to bring high-performance individuals the smartphone that they demand and deserve,” says Dr. Jan Becker of the management board of Porsche Design Group.

“The DNA of our brand is reflected in the device’s signature Porsche Design, giving consumers a smartphone that is as beautiful to hold, as it is to use.”

The PORSCHE DESIGN HUAWEI Mate 9 features curved edges, a graphite finish and black coloring combined with the latest Huawei technology. Underneath the exterior, users can take advantage of the unique user interface featuring Porsche Design’s signature design language.

Some of the features include dual SIM cards, one of the highest performing smartphone processors, a two day battery time (with normal use) and a 12-megapixel camera.

“We identified a new type of luxury consumer is emerging. One who needs a smartphone that matches the special demands of their successful, global lifestyles,” said Richard Yu, CEO of Huawei consumer business group.

“Porsche Design is synonymous with excellence in innovation, unique design and perfection. The PORSCHE DESIGN HUAWEI Mate 9 sets a new benchmark in design and performance and delivers a revolutionary smartphone experience that will enhance even the fastest-paced business and personal lifestyles.”

Interested in this topic?
We can put you in touch with an expert.

BRAND SPONSORS

Follow Us

Featured

next-story-thumb Scroll down to read: