FutureFive NZ - Power move alert: 2degrees introduces unlimited data

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Power move alert: 2degrees introduces unlimited data

Unlimited phone data is now a reality for 2degrees customers. Today the telecommunications company is launching the first ever unlimited mobile data plan in New Zealand.

2degrees is making unlimited data available for customers in New Zealand as a means of ‘testing the waters’ of the current market. The plan includes unlimited mobile data, calling and text for the price of $129 per month.

People have been asking for an unlimited plan for some time now, and 2degrees has acknowledged their requests while simultaneously making a big business step as a fast growing company. 2degrees Chief Marketing Officer Roy Ong says that the plan is a way of giving their customers what they want.

“Kiwis are increasingly data hungry, they’re consistently telling us they want and need more data so we’re going to test the waters with this new plan,” Says Ong.

“2degrees has a proud history of being an innovator and challenger, we introduced the first unlimited voice plan in 2010, we believe in leading the way and trying new things with our customers.”

The plan, which may prove to be very popular, is only available for a limited time. This is something that 2degrees is very clear about, according to Roy Ong.

“We’re being really up front about the fact that this is a bit of a trial for us and the market,” says Ong.

“It has to work for customers but it also has to be economic – if it doesn’t stack up on either of those aspects we will rethink continuing to offer it.”

This move is a big step for telecommunications in New Zealand, and if successful we could see similar plans in response from major players like Vodafone and Spark.

The plan, called 2degrees Max, offers unlimited calling and text in New Zealand and Australia, and unlimited date in New Zealand only. It is available to both business and consumer customers for $129 per month.

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