Story image

Research finds people believe VR/AR to be as popular as smartphones

02 Jun 17

New research has discovered more than half of Australians believe virtual and augmented reality (VR and AR respectively) technology will be as popular as smartphones in years to come.

Worldpay’s research queried 2,000 consumers in Australia to get their viewpoints on VR and AR adoption – from current uptake and future potential, to the technology’s benefits and barriers. 

The study shows that despite many Aussie consumers not actually having tried VR or AR for themselves, the majority are confident that it will live up to the hype.

Some of the key findings in Australia include:

  • 76 percent  say VR and AR technology has specialist uses in certain industries, such as travel experiences (83 percent) and design (83 percent)
  • More than half (52 percent) believe VR and AR may become as popular as smartphones in the future
  • 61 percent say VR and AR could someday change the way we shop
  • However, less than 1 in 5 think that VR and AR could spell the death of brick-and-mortar stores
  • Just 23 percent said that the ability to visualise a product or experience in VR/AR would make them more likely to impulse buy
  • Only 22 percent of respondents have actually used VR technology

General manager for Asia Pacific at Worldpay, Phil Pomford says Aussie consumers are cautious in their adoption of VR and AR technology, with only 14 percent describing themselves as early adopters.

At the same time, the majority are confident that VR and AR is here to stay,” Pomford says.

“They think these technologies have a place in Australia’s future; whether it’s helping skilled trade industries carry out repairs, enabling automotive companies to design more accurate prototypes, or creating new Omni-channel retail experiences for online merchants or bricks-and-mortar stores.”

When it comes to retail, 50 percent said they want to see VR in stores and use the technology in retail apps, while another 52 percent said they would consider making a purchase while using a VR or AR device.

Security of payment details was noted as the main barrier to VR shopping for 46 percent of respondents. Of those who wouldn’t currently feel comfortable purchasing a product or service using VR, some said they might be swayed if they could pay via a method such as PayPal (39 percent) or using a secret code (30 percent).

To help overcome the perceived security barrier, researchers at Worldpay are investigating how shoppers can pay using a credit or debit card while remaining immersed within a virtual environment, and have in fact already created a proof of concept to virtualise the process of purchasing an item.

“As more companies experiment with VR/AR in their endeavour to drive higher customer engagement, they need to consider if VR technology can support purchases as well,” Pomford says.

“Whatever sales channel, it’s vital to make the payment process both slick and secure for customers. A compelling, immersive and seamless VR experience may even have the capability to increase sales.”

How to stay safe when shopping online
Online shopping is a great way to avoid the crowds – but there are risks.
Hands-on review: The Logitech R500 laser presentation remote
With a clever ergonomic design, you’ll never have to glance at the device, unless you deliberately look to use the built-in laser pointer to emphasise your presentation.
Noel Leeming slapped with $200,000 fine for misrepresentation
“This prosecution related to multiple consumers in multiple locations. It was not isolated or ‘one off’ conduct.”
GCSB welcomes Inspector-General's report on intelligence warrants
Intelligence warrants can include surveillance, private communications interception, searches of physical places and things, and the seizure of communications, information and things.
Review: Should you buy the Fitbit Charge 3?
If you are new the to the world of wearables you might be wondering if Fitbit’s new offering is a good first step. Maybe I can help with that.
Hands-on review: Anki Vector is a step up in the world of AI
See how he responds if you annoy him. You can tell him if he’s been a good or bad robot and see how he reacts.
Homegrown stress relief app to be launched next year
Researchers at the University of Auckland and an Auckland-based creative agency are working together to create a ‘world first’ app that they believe will help with stress relief.
UPDATED Review: Blue Mic’s Satellite headphones are good but...
Blue has responded to what I described as an “insidious issue” of quality control - Satellite headphones deliver on sound, aesthetic, and comfort.