Every few days Apple's white iPhone 4 takes one step closer to becoming an actual product you can buy in a shop.
Over the weekend the shelf tag was apparently spotted at a Best Buy retail store in the US.
The tag shows the AT&T white iPhone 4 coming in at US$599.99, off contract, which is the same as the five-month old black iPhone 4.
Canadian retail store ‘The Source’ has also been seen freeing up some space for the new model.
An official announcement can’t be too far away now.