Digital SLR enthusiasts have a serious new contender for their attention in the Sony A550.

It boasts a full-frame 24.6 effective megapixel Exmor CMOS sensor and dual BIONZ processors, resulting in high-detail, low-noise images with high sensitivity up to ISO 6400.

You can view your captured images in high quality straight away on the camera’s on-board high contrast 3.0 type Xtra Fine LCD display, or it can connect seamlessly to any HDMI-enabled HD television to fully realise the detail and quality on display.