Samsung and Disney are bringing beloved Disney characters to life as new AR emojis for the Galaxy S9 and Galaxy S9+.
Galaxy S9 and Galaxy S9+ users will be able to access classic Disney characters, Mickey Mouse and Minnie Mouse, directly from their phone to create personalised messages.
For the first time ever, these Disney characters are coming to life in an augmented reality setting for communications and messaging.
Characters from Disney films including The Incredibles, Zootopia, and Frozen will roll out throughout the year.
Disney Consumer Products VP John Love says, “By extending our characters and stories to new digital platforms, we are creating daily Disney experiences everywhere our audience goes, and we are able to draw in new generations of fans.
“The Disney AR Emojis offer an innovative approach to content for the Galaxy S9 and S9+ and a fun way to bring magic to messages.
Beginning in March, users with Galaxy S9 and S9+ smartphones can download Disney characters from the AR Emoji mode on their camera.
Samsung VP Younghee Lee says, “With more than 6 billion emojis sent daily, our goal with developing AR Emoji was to provide a fun, exciting way to communicate and a new way to bring animated images to life.
“We knew there was no one better to partner with than Disney, creator of some of the most beloved characters in history, to make our AR Emojis the happiest faces on earth and give our users access to the most popular characters to share with friends across platforms.
Launching alongside the Galaxy S9 and S9+, AR Emojis allows users to create fun customised messages to send to friends.
The AR Emojis use deep learning and facial recognition technology to map more than 100 facial features to produce a 3D replica, allowing users to create customised messages to send to friends.
AR Emojis offer eighteen pre-set stickers using standard AGIF file format, so they can be easily shared with anyone, no matter what kind of smartphone they have.