“Samsung takes its consumers’ privacy extremely seriously and at all times aims to be as transparent as possible with regard to privacy policies,” a statement from the company says.
“The claims made by tech news media that Samsung is transmitting collected voice data to a third party to ‘sell ads’ and that users' conversations are recorded without their knowledge are completely groundless,” Samsung states.
“Firstly, it’s important to note that a Samsung Smart TV user is given a choice to activate or deactivate the voice recognition.
“Secondly, users can easily recognise if the voice recognition feature is activated because a microphone icon appears on the screen when consumers enable the voice recognition capability.
The company says if a consumer consents and uses the voice recognition feature, voice data is ‘only given to a third party voice-to-text conversion provider during a requested voice command search’.
It claims data is not sent to a third party during simple TV control commands such as ‘channel up’ or ‘channel down’. At that time, the voice data is sent to a server, which searches for the requested content then returns the desired content to the TV.
“As previously stated, Samsung takes consumer privacy very seriously. Samsung employs industry-standard security safeguards and practices, including data encryption, to secure consumers’ personal information and prevent unauthorised collection or use.”