Story image

Samsung Super Bowl ad steals the show

05 Feb 13

Samsung has taken the lead in the tech "cool factor" stakes, with a two-minute US$15m Super Bowl advertisement beamed around the around.

The advert, aired during the fourth quarter of the most watched game on the planet, has received rave reviews for its "witty banter" and "not-so-subtle" jabs at fierce rival Apple.

Featuring actors Paul Rudd and Seth Rogen, the pair argue over who will spearhead Samsung's Galaxy brand, yet both lose out to Basketball star LeBron James.

Using their now famous "The Next Big Thing Is Already Here" slogan, the actors, with the help of Bob Odenkirk, try to come up with ideas for the advert, but never say any of the words actually associated with it.

In what is believed to be a humourous take on the infamous Apple v Samsung lawsuit case, the trio describe the Super Bowl as "the big plate", opponents the San Francisco 49ers as the "50 minus one-es" and the Baltimore Ravens as simply the "Black Birds."

The comedic angle appears to have won over viewers, with Forbes magazine already enthusing about Samsung creating a personality to go with their brand.

Check out the advert below:

Do you like the commercial? Tell us your thoughts below

New app conducts background checks on potential tenants
Landlords and house owners need to obtain a tenant’s full name, date of birth, email address, and mobile number in order to conduct the search. And most importantly, they have to get the tenant’s permission first.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Meet Rentbot, the chatbot that can help with tenancy law
If you find yourself in a tricky situation  - or if you just want to understand your rights as a landlord or tenant, you can now turn to a chatbot for help.
PlayerUnknown’s Battlegrounds (PUBG) finally releases on PS4
PUBG on PS4 feels like it’s still in Early Access as the graphics look horribly outdated and the game runs poorly too. 
How AI can fundamentally change the business landscape
“This is an extremely interesting if not pivotal time to discuss how AI is being deployed and leveraged, both in business and at home.”
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.