Savera Digital, an IT distribution house in India, has become the premium PAN India distributor for award-winning product manufacturer, ASRock Inc.

This partnership will utilise Savera's distribution network to deliver ASRock's AMD range of motherboards.

Designed around three C's – Creativity, Consideration, Cost-effectiveness – ASRock explores the limit of motherboard manufacturing while paying attention to environmental issues to be eco-friendly.

ASRock country manager, Manoj Kriplani says Savera Digital India Pvt Ltd is a trusted name in Indian IT distribution system and is one of the fastest growing distributors in India.

“With this tie-up we are looking for enhanced focus on value products and the build-up for DIY ecosystem,” says Kriplani.

“Our AMD market share continues to improve as channel and customers are looking for quality products and ASRock is known for bringing out the best of the motherboards which can fulfill customer requirements.

This distribution tie up will strengthen the company's foot-hold in the motherboard segment in the IT arena and will increase geographical reach for ASRock. The main objective behind this tie up is to grow the business volume and to achieve objectives of deeper penetration in non-metros and untapped cities.

Savera Digital India managing director, Gopal Pansari says they thank ASRock for the appointment of Savera for its AMD Range of motherboards.

“Savera has always partnered with the best Global brands and we continue to grow year on year by providing the best of the products and services to our customers and partners,” says Pansari.

“Today we pride ourselves with a partner base of 5000+ across 600 cities in India.

Pansari affirms their experience in the component sales and marketing and their strong partner network will compliment the addition of ASRock AMD range to their portfolio.

“We are confident of adding a lot of value to the ASRock brand,” Pansari concludes.