Skinny Mobile beating the big boys
Skinny Mobile is celebrating some decent wins over the last couple of weeks, after winning the Consumer NZ People’s Choice Award 2016.
The win comes just a couple of week after the telco won the 2016 Canstar Blue Most Satisfied Customers Award – Mobile Prepaid Providers.
“Skinny Mobile is officially New Zealand’s number one mobile brand for customer satisfaction and value,” the company says in a statement.
Established in 2015, the Consumer NZ People’s Choice Award is based on the overall satisfaction of customers who rate their own brand in a number of key areas.
According to Skinny, customers referenced helpful customer service, low waiting times, and ‘serious bang for their buck’ as contributing factors to their overall satisfaction.
According to the results, 84% of Skinny customers were very satisfied with Skinny, compared to 69% with 2 Degrees customers being happy with their provider, and 42% of Vodafone’s customers being satisfied.
Consumer NZ general manager – business Derek Bonnar says achieving a People’s Choice endorsement was an outstanding effort that resonates with the market.
“Over 90% of Kiwis recognise the Consumer NZ brand and 75% regard Consumer NZ endorsements as the most trusted in New Zealand. We congratulate Skinny Mobile on their achievement,” he says.
Skinny Mobile general manager Ross Parker says everybody at Skinny is thrilled with the award wins.
“It’s great when we get positive feedback from our customers and we’ll certainly use the feedback to help us continue to improve our service,” he says.
“Being rated number one in customer satisfaction is amazing and something we’re really proud of.
“We’ve always worked hard to bring the best value mobile plans to Kiwis, but at the same time our customers have told us that having great customer service is just as important,” says Parker.
“These awards are based on consumer feedback and at the end of the day they’re the ones who count, so we’re pretty proud that we have come out on top, ahead of the bigger companies like Vodafone and 2degrees,” he says.
The results show 87% of Skinny customers say they have only received excellent customer service compared to 68% of Vodafone customers. Seventy-five percent of Skinny customers said they have never experienced long wait times to speak to a customer service representative, compared to 42% of Vodafone customers.
“Skinny’s considerable success to date demonstrates that the company is on to a winning formula, delivering super low prices, reliable service using the great Spark 4G network and award-winning customer service,” Parker says.
“The recent award wins herald an excellent future ahead for Skinny, as Kiwis demanding a different and better value proposition from their mobile provider choose the market challenger.
“As New Zealand’s best value telco brand, Skinny is taking on the big boys and winning,” he says.