Skinny Mobile has just launched Skinny Direct, a game changing online mobile platform that will change the way people buy and use their mobile in New Zealand.

Skinny Direct is an entirely new approach to mobile for Kiwis; It offers customers a pure online model for sales and service giving them a huge amount of flexibility.

Ross Parker, GM of Skinny, says the new business model fills a gap in the market for customers who are data-loving smartphone users that want low prices.

“It is a direct response to customer feedback which showed that our happiest customers are those that manage their mobile account purely online,” he says.

Skinny Direct is available via a new website and app, where customers can sign up online and can even choose to use their existing number.

There are no top-ups, no prepaid balances, no vouchers and no standard rates.

Parker says Skinny Direct will offer an amazing experience for customers, while significantly reducing costs.

“Our online-only model means there will be no physical points of sale, no top up commissions, no device subsidies and auto-renewing plans. Everything is done simply and seamlessly online,” he explains.

The new development will offer Kiwis a data rich option with unlimited NZ voice calling (including voicemail) and unlimited texting. There will be two combos on offer, 3GB for $30 and 6GB for $50. Add ons are available for $10 per extra 1GB.

“The simplicity of this model means Skinny Direct can deliver mobile data at a price previously unavailable in the NZ market.