I wonder if a Snapchat ad will only be a maximum of 10 seconds? Snap Inc., creator of social media war machine Snapchat, are beginning to partner with a number of brands to debut Snapchat ad campaigns in New Zealand.
Air New Zealand is on board, as Snap inc. recognised their long and successful track record of unique and compelling branding efforts. The first brand partner to run advertising nationwide will be Air New Zealand. The partnership is resulting in a brand new geofilter for New Zealanders.
Jodi Williams, GM of global brand and content marketing at Air New Zealand says how much it means to them to work with Snapchat.
“Snapchat is one of the fastest-growing social networks in the world and Kiwis are embracing it in various, innovative ways. We’re delighted to be Snapchat’s launch partner in this part of the world and to see New Zealanders engage with our first National Geofilter.”
The main components of the upcoming campaigns will be Snap Ads, which are full scren video ads with sound, and sponsored lenses and geofilters, which let users incorporate creative branding into their selfies.
Snapchat ad campaigns have already been running in Australia, with partners such as McDonald’s, Chanel and Pandora. On-demand geofilters have been used for weddings, birthdays and business events. Discover allows publishers to have their own channels on Snapchat with Fox Sports and News.com.au taking part. Live stories cover a wide range of events, such as the AFL Grand Final, Australian Open Tennis, the Melbourne Cup, and Australia day.
Snapchat has been making waves for some time now, with over 150 million people using the social media app every day. Globally, people using snapchat watch over 10 billion videos each day and view over 2 billion photos daily. Over 60% of Snapchat users are creating content every day.