Story image

Snapchat Spectacles put up tidy but modest sales numbers

11 May 2017

Remember Snapchat Spectacles? They’ve flown somewhat under the radar since their wider release in February. Snap, company behind the social media juggernaut Snapchat, has revealed some numbers around Spectacles that give us an insight into how they’re doing.

The numbers weren’t exactly super-specific, but it’s enough to make some estimates of how many units they’ve sold.

They made $8 million in “other” revenue during the first quarter of 2017, of which Spectacles comprise the vast majority. This works out to roughly 60,000 units which doubled the amount sold in the previous quarter. The same revenue area in the last quarter of 2016 was around $4 million.

The numbers aren’t mind-blowingly high, but the demand for Spectacles is definitely there. Considering they are still only available in the U.S., and only since February, it could be a lot worse.

In terms of engagement, it appears Spectacles are driving a significant amount on the Snapchat platform. According to Snap CEO Evan Spiegel, there have been more than 5 million snaps sent via Spectacles.

"It's been really exciting to see people capture memories from their perspective. We're going to keep experimenting there" Spiegel says.

Snap maintains that the Spectacles are still in the experimental phase. However, it's believed that the company is already planning future versions of the social media-friendly glasses. A recent patent filing suggest the company has some augmented reality features in the pipeline for future devices.

Despite their modest success, the Spectacles sales weren't enough to help Snap out of their current slump. Snap reported its first-ever earnings on Wednesday and saw its shares drop by a hefty 25% due to slow user growth and rising costs.

Sony and Microsoft to explore strategic partnership
“Our partnership brings the power of Azure and Azure AI to Sony."
Hands-on PSVR preview: Blood & Truth
PlayStation VR fans who picked up a copy of VR Worlds with their headset will have had a taster of SIE London Studio’s Blood & Truth.
Google puts Huawei on the Android naughty list
Google has apparently suspended Huawei’s licence to use the full Android platform, according to media reports.
Govt & Canterbury Uni pour $7m into gaming research
The funding will be used to boost the University of Canterbury’s Applied Immersive Gaming Initiative, which will research and accelerate public use of immersing gaming applications.
This Feilding school has just won an international robotics award (again!)
“In typical Kiwi fashion, our students think laterally to solve challenges, build prototypes, test and retest until they have a working model. All on their own time and all with their own ideas."
New educational game to boost construction skills shortage
The game has been designed to give future business people and construction workers a taste of what it’s like to build their own company.
DJI launches Osmo Action - a handheld action cam with a difference
Hold on to your skis, snowboards, or your camera-mounted stunt cars, because DJI has launched Osmo Action camera.
Study finds NZ mobile services in good stead due to competition
The study found indicators such as pricing, coverage and choice of mobile services were trending in a positive direction for consumers.