Understanding, and being able to effectively implement, social media and mobile strategies into your marketing plan is essential as more people and businesses utilise these platforms to communicate with others.
There are ways in which communicating on social media and mobile platforms should be handled, and there are ways in which it shouldn't. The Social Media Marketing Forum and Mobile Marketing Forum are gatherings of social media and mobile marketing experts who will uncover some of the myths of the business, while providing an opportunity to learn from others' experiences and offering up new ideas on how social media and mobile marketing can be implemented by your business into its marketing mix.
The Social Media Marketing Forum and Mobile Marketing Forum both feature some key players in the social media and mobile space in New Zealand. The Social Media Marketing Forum will provide an essential guide for those who are thinking of, or have just started utilising social media in their business. Presenters such as Campbell Brown from GrabOne, Mike Wilson from .99 and social media consultant Justin Flitter will look at a myriad of topics under the social media umbrella such as developing a social media strategy, using social media to develop brand engagement, using metrics and analytics in social media and integrating social media applications for meaningful conversations.
The concept of mobile marketing is not a new one but in recent times, more and more businesses have been utilising this medium to get brand messages out to a targeted audience. Has your organisation implemented mobile marketing or has it not even thought about it yet? The use of location-based mobile apps and monetising mobile marketing by utilising mobile tagging are some of the topics which will be covered at the Mobile Marketing Forum by Luigi Cappel of GeoSmart Maps, Scott Bradley of VoucherMob, Chris South of Contrast Media and other leading experts in mobile marketing.
What: Social Media Marketing Forum and Mobile Marketing Forum
When: 28 – 29 June 2011
Where: Stamford Plaza Hotel, Auckland
Website: www.brightstar.co.nz/conferences/social-media-marketing and www.brightstar.co.nz/conferences/mobile-marketing-forum
Twitter hashtag: #NZSoMo
Bright*Star Conferences is New Zealand’s leading conference and training solutions provider.