Social networking top NZ online activity

Social networking is the top activity for kiwis on the internet, an international study has shown.

21.1% of all time spent online by New Zealanders in May was spent on sites like Facebook and LinkedIn, according to a study by comScore.

The study also found that women spend substantially more time social networking than men, at 5.4 hours per month compared with 3.7 hours.

Portal sites ranked second on the list at 14.3% of online minutes, with entertainment third at 12.1%, news fourth at 6.8% and online auctions fifth at 6.7%.

Go here to download a copy of the report, or here to check out the latest on Google’s entry to the social networking environment, Google+.