Story image

Sony Electronics launches 4K Ultra Short Throw Projector in New York Market

Sony’s state-of-the-art 4K Ultra Short Throw Projector is now available to consumers. Sony says the introduction of the projector is the first step in realising Sony’s “Life Space UX” vision, a new user experience that enables people to enjoy entertainment content more freely, beyond the preconceived ideas of current living spaces.

“The 4K Ultra Short Throw Projector provides a completely new and innovative life space”, says Michael Fasulo, Sony Electronics President and COO.

“We believe there is a healthy appetite in the luxury entertainment marketplace for state-of-the-art design and technological advancement, and we are excited to see how consumers respond to what we believe is a very special and transformative product.”

Sony launched the 4K in model rooms at Manhattan’s Waterfall mansion and in the retailer’s flagship showroom on Madison Avenue, showcasing the product’s idea of luxury.

Placed inches from an open wall, the projector’s laser light source has the ability to cast a 4K ultra high-definition image up to 147-inches, creating a wall-sized canvas. Blank walls become high-definition “entertainment windows” - cinema-like movie screens, gallery walls or even virtual windows offering uniquely immersive entertainment experiences. The projector uses a laser light source to create an image with great brightness and colour accuracy. The laser light source reaches peak brightness quicker than conventional projector lamps, and lasts up to ten times longer.

The unit is designed to look like a piece of furniture when it’s not in use. The speaker units eliminate exposed cables and the cabinet units accommodate other home electronics for storage.

Easy to install and operate, it’s set next to an open wall and plugged in to begin experiencing large screen, 4K Ultra HD images. Consumers can enjoy current video content services from IP, satellite or cable providers as well as 4K content sources, including Netflix.

Retailing for a cool $50,000, it is initially available throughout most of New York and will be gradually expanded to other areas, beginning with Los Angeles.