Shuhei Yoshida has spoken out to tell us why the PlayStation 4 is more appealing to consumers than the Xbox One.
The next-gen launch is getting closer and as it does it is hard for average consumers to tell the difference between the PS4 and Xbox One – especially since Microsoft has reversed their decisions on many core aspects of the console such as DRM and requiring the Kinect to be attached at all times.
The Sony Worldwide Studios boss Yoshida believes the information it has been spreading since day one will make the difference for consumers.
Speaking at Game Industry International he was promoting the idea that the PS4 is not only more powerful, but more fun.
“We continue to say what we've been saying since February - PS4 is really designed for consumers and focused on how people want to play games," Yoshida said.
"At the same time, we've really made sure that its hardware which game developers will enjoy making games on.
“We want consumers to look at how much fun it is to use this system, not just for playing games but for finding out about games and sharing the experience with other people.
“Of course, we have large studios, Sony Worldwide Studios creating exclusive titles for PS4, as well as what is, for me, one of the most exciting aspects of PS4 - the amount of indie people who have expressed interest and are already making games for PS4, as well as PS Vita.
"The ease of use, the performance... It's very powerful hardware. We believe this is the most powerful console ever made.
"The content, the games available, the usage of PS4 surrounding games... That's the message we've been communicating, and we'll continue to do that.”
Is the PS4 more fun than the Xbox One? Let us know in the comments below