Story image

Sony targets mid-range market with Xperia M4 Aqua

03 Mar 15

Sony Mobile has today refocused its mid-range device strategy with the introduction of Xperia M4 Aqua, aiming to bring Sony’s expertise in camera, design, battery and performance to an accessible price point. 
 
“Xperia M4 Aqua represents our renewed mid-range focus - with no compromises” explains Peter McKeon, managing director Oceania at Sony Mobile Communications. 

“Offering the most popular standout features made famous by our Xperia Z Series - camera capability, two-day battery life and waterproofing - Xperia M4 Aqua brings a proposition and price, products in this section of the market simply cannot match.”
 
Xperia M4 Aqua’s 13MP rear camera is powered by Sony’s Exmor RS mobile sensor with a large F2.0 aperture, and ISO 3200 sensitivity. It’s digital compact camera technology – and intelligent Superior Auto Mode simplifies interactions, automatically sensing up to 52 different scenarios, for vivid shots in low-light or strong backlight every time.
 
Just as with the rear, the 5MP selfie camera has a wide-angle lens with an 88° field of view, and Portrait Retouch allows users to add finishing refinements. 

The popular selfie editing feature sits alongside Sony’s full suite of preloaded Xperia Camera apps, as well as Sound Photo for adding a short clips to pictures, and Movie Creator, which automatically converts pictures and videos into thirty second vignette clips.

The Xperia M4 Aqua sports a tempered glass display, with the 136g waterproof (IP65/8 rated) body reengineered for cap-less microUSB charging.   

The smartphone will be available in classic white and black, and fresh coral. Sony’s adopted the same subtle principles in its take on Android 5.0 Lollipop’s material design, in keeping with a distinctive minimalist approach to user interface, interactions and native apps. 
 
Xperia M4 Aqua will come with the new look Xperia Lounge Silver, bringing apps, software updates, entertainment, bespoke offers and tips delivered throughout the product lifecycle. 

The phone comes with a two-da battery life. Full ranging details of the Xperia M4 Aqua in New Zealand, including retail partners and pricing to be confirmed closer to launch

For full product specifications, please visit the Sony website

IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Meet Rentbot, the chatbot that can help with tenancy law
If you find yourself in a tricky situation  - or if you just want to understand your rights as a landlord or tenant, you can now turn to a chatbot for help.
PlayerUnknown’s Battlegrounds (PUBG) finally releases on PS4
PUBG on PS4 feels like it’s still in Early Access as the graphics look horribly outdated and the game runs poorly too. 
How AI can fundamentally change the business landscape
“This is an extremely interesting if not pivotal time to discuss how AI is being deployed and leveraged, both in business and at home.”
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.
Game review: Just Cause 4 on PC
Rico Rodriguez returns to wreak over-the-top havoc for a fourth time. This time the island nation of Solís is our hero’s sandbox, ripe for destruction.
Hands-on review: Logitech G502 HERO gaming mouse
My favourite feature of the G502s is the ‘Sniper’ button, which is found on the left hand side of the device. When held, this lowers the DPI and allows you to achieve maximum accuracy whilst honing in on a kill on your favourite FPS title.