FutureFive NZ - Specific Spotify gets the personal touch

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Specific Spotify gets the personal touch

The streaming service unveiled four new apps from Quincy Jones, Tiësto, Rancid and Disturbed, the proposed first step of many in helping categorise and organise Spotify’s 16 million plus tracks.

By delving deeper into specific genres, the award-winning digital music system aims to improve consumer relations with their favourite artists and music.

“Our goal is to partner with artists to create the best possible experience for our users,” said D.A. Wallach, Spotify’s Artist-in-Residence. “With these new apps we wanted to create a space on Spotify where artists could have 100% creative control – giving the apps their own feel, functionality and direction, and building rich and engaging experiences for their fans.”

The debut creation features QUINCY JONES - THE STORIES BEHIND THE MUSIC – offering exclusive audio telling stories behind his amazing career, the art of hit-making and how music is used in movies.

“The Spotify Artist App is a wonderful opportunity to share some of the behind the scenes stories of a few of the memorable recordings that I have been fortunate enough to make,” said Jones, celebrating the launch of the apps in Los Angeles. “I think this App will give entertaining insight and value for these recordings to both music fans and aficionados.”

Through their RANCID app, punk veterans Rancid dive into the music that inspires them with songwriter Tim Armstrong taking fans on a trip to his personal record room.

Rock band Disturbed use DISTURBED to combine the past, present and future of rock and metal music with playlists from band members, special guest playlists and a journey through the last few decades of the genres.

Superstar DJ and producer Tiësto mixes the best of dance music across Spotify with his TIЁSTO’S CLUB LIFE app, which includes weekly and monthly features plus a chart of the hottest dance music.

“Spotify is one of the most exciting platforms out there, helping to redefine the way people listen to music,” said Tiësto. “I'm delighted to be part of it, and to give dance music fans a new way to discover artists, albums, festivals, and to share what I'm into.”

Artist Apps are available globally on the desktop client of Spotify with no word yet whether the switch will be made to mobile.

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