A ballsy new social media campaign by Testicular Cancer New Zealand has begun for International Testicular Cancer Awareness Month. #GoBallsOut is the name, and the bold campaign is here to remind men to check themselves and raise awareness for the disease.
The campaign aims to illuminate an issue that desperately needs more attention. Awareness of the disease in New Zealand is stunningly low, as well as the knowledge of how to check for symptoms and how to prevent it.
Now here’s the fun part of this provocative campaign. Testicular Cancer New Zealand wants to encourage Kiwis this April to head out with an exercise app and “walk or run the shape of a cock & balls,” then post their tracked exercise route on social media.
Yes, you did read that correctly. They want you to go out and draw massive male genitalia all across New Zealand while exercising, and according to them: The bigger the better. The intention is to call out your friends and family, much like the famous ice bucket challenge trend of a couple of years ago. Regular exercise is said to help reduce the risk of some forms of cancer, so there is also a link between men’s health and the goal of the campaign.
“Early detection is critical for Testicular Cancer treatment, as it leads to better outcomes for patients,” says Graeme Woodside, CEO of Testicular Cancer New Zealand.
“We want young men to understand how to confidently check themselves and know what to watch out for. Asking people to #GoBallsOut raises awareness of Testicular Cancer in a provocative and visual way. Ultimately however, we want people to ‘check their balls’ and keep themselves safe.”
“We hope this campaign will get people talking and walking,” says Woodside. “We want young men to ‘Go Balls Out’ to show the world they’ve got the message, and are willing to start the conversation. Guys love some competition, and when it comes to Cock & Balls, they can get very competitive!”
The main target is younger men. Testicular cancer is far and away the most common cancer affecting men from ages 15 to 39. Prevention of the disease is barred heavily by embarrassment and men being too shy or ‘manly’ to talk about the health of their ‘private parts’. Testicular Cancer New Zealand is tackling this roadblock head on, and hope to get men talking about the disease to promote early detection and the importance of checking themselves.
A number of celebrities are on board with the campaign, including All Black Aaron Cruden, heavyweight boxing champion Joseph Parker and many others.
The campaign is a fun and cheeky way to shed light on an issue that doesn’t get enough attention. Testicular cancer is one of the most treatable forms of cancer at early detection, with a 95% survival rate, so getting men to talk about their health can have huge results for reducing the disease in New Zealand.
For more information on how to take part, visit www.goballsout.org.nz. Don’t forget the hashtag, #GoBallsOut while you’re out running phallic shapes in the name of testicular cancer awareness.