Story image

The Dunedin gaming firm helping a US animal rescue centre

22 Nov 2018

The folks at a Dunedin game development company Runaway Play is rallying behind animal welfare and helping out a US no-kill animal rescue and adoption centre.

Runaway created a free-to-play mobile game called Furistas Cat Café, which weaves in a message about ethical pet ownership, and every pet needs to be loved. 

That attracted the attention of North Shore Animal League America, which is the world’s largest no-kill centre in the world.

“There is synergy between the work that Animal League America does in the real world, and the adoption and care gameplay in Furistas Cat Cafe. Both parties hope to use this unique partnership to drive awareness of the importance of ethical pet ownership,” says a statement from Runaway Play.

With that in Mind, Runaway Play designed a few in-game activations that drive awareness about the North Shore Animal League America’s core messages and activities.

Runaway Play is also dedicating an in-game event around a gala to be held in Manhattan, and are donating to contribute toward the feline care centre.

Runaway Play has been heavily involved in ‘inspired by nature games’, work in diversity, and a Twitter campaign designed to encourage young women into the gaming sector.

That campaign was called #GirlsBehindTheGames which was backed by Google, Bethesda, Snowman and many others.

Runaway Play started as the games division of Natural History New Zealand. It has since branched out to produce four mobile games, a mobile VR title, and a firm known for its accessibility games, and games designed for the female demographic.

The company hopes to lead the way again, encouraging more games companies to endorse ethical messages and look for charity partnerships so that their games can make a positive impact outside of the world of gaming.

Doctor Who fans: This one’s for you
Doctor Who: The Edge of Time is a new, VR gaming experience set to be released this September.
Are AI assistants teaching girls to be servants?
Have you ever interacted with a virtual assistant that has a female-based voice or look, and wondered whether there are implicitly harmful gender biases built into its code?
Hands-on review: Is the Apple Watch 4 worth the price?
Apple’s flagship wearable device, the Apple Watch, is generally touted as the gold standard for what wearables should be able to achieve today.
Who's watching you? 
With privacy an increasing concern amongst the public, users should be more aware than ever of what personal data companies hold.
Game review: Rage 2 (PC)
The similarities between Mad Max and Rage 2 are very apparent. The overall setting and design aesthetic are clearly inspired, if not from the Mad Max game, from the Mad Max movies.
Apple brings 8-core processors to MacBook Pro
The addition of 8th- and 9th-generation Intel Core processors will deliver 40% more performance than a 6-core Pro.
Hands-on review: Playing the long game with the The iPhone XR
The red XR is a rare case of having a phone that’s ‘too pretty to be covered’ - and it’s not hard to see why.
Hands-on review: MiniTool Power Data Recovery Software
I came across a wee gem of advice when researching the world of data recovery. As soon as you get that sinking feeling and realise you’ve lost a file, stop using your computer.