The online content that gives Kiwis concern

New research released today by InternetNZ shows that 92% of New Zealanders are concerned about young children accessing inappropriate content on the Internet.

InternetNZ commissioned market research company Colmar Brunton to conduct research on Kiwis' thoughts and attitudes to the Internet, including our hopes and fears of it.

InternetNZ outreach and engagement director Andrew Cushen says this is a reminder for families to talk with each other about the different types of content found online, and to talk about what to do if they come across any upsetting content. We need to ensure that people of all ages feel safe on the Internet.

The research shows safety and trust online is a key theme, topping New Zealanders' lists of concerns.

"94% of people are concerned about the security of personal data but many are not taking appropriate steps to protect themselves online," says Cushen.

Only a third of people are using two-factor or multi-factor authentication on their accounts. And under half of people are regularly backing up their content.

"These are numbers that we must try to improve in order for New Zealanders to be safe online. We all need to take personal responsibility for our safety on the Internet," says Cushen.

The Internet offers so many benefits and opportunities and Kiwis recognise this with 9 out of 10 saying the benefits of the Internet outway the negatives.

When asked what the main benefits of the Internet are, 83% said access to information - which shines light on the importance of every New Zealander being able to get online.

"As more and more of our lives are spent on the Internet, being able to access information online has now become a necessity. This is why it's so important that we continue to try and close digital divides in New Zealand.

"Every New Zealander deserves the opportunity to harness the power of the Internet," says Cushen.

InternetNZ will continue to fund this research each year to demonstrate what people think today, and how their thinking changes over time.