Story image

Tourists feel the chill of Antarctica in Air NZ’s next safety video

Air New Zealand’s next safety video, due for release in March, will highlight the fundamental importance of Antarctica in understanding global climate change.

The upcoming video, and associated content profiling the work of scientists on the frozen continent builds on Air New Zealand’s partnership with Antarctica New Zealand, which has supported climate and environmental research in the Ross Sea area since 2012.

Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says the video is a glimpse into a part of the world few experience, but which has the greatest potential impact on the planet’s future.

Williams states, “Air New Zealand’s safety videos have a phenomenal worldwide following, and have collectively attracted more than 110 million views online, as well as coverage of the world’s top news outlets.

“We hope this video, together with the educational content we’ve filmed, will draw attention to the important research underway to better understand and prepare for a warming world.”

Antarctica New Zealand Chief Executive Officer Peter Beggs says Air New Zealand is a natural partner and has impressed by confronting its sustainability challenges head-on.

Rather than shying away from issues, Air New Zealand is working to minimise the impact of its operations. 

Part of this includes its long-running support of the New Zealand scientific community in Antarctica and using this safety video to share research with new audiences.

Director Kevin Denholm, who helmed Air New Zealand’s first feature safety video, the Bare Essentials of Safety in 2009, featuring body-painted Air New Zealand staff, and The Bear Essentials of Safety starring British adventurer Bear Grylls in 2013, says filming on the ice had its challenges.

Denholm states, “One of our non-negotiables was to take all possible steps to minimise the environmental impact of filming on our stunning location, and we were careful to only take the minimum of equipment with us.

“Where usually a crew of around 40 would be involved, we restricted our team to just six people, including celebrity talent.”

“The amazing staff from Scott Base provided the logistical support we needed to pull this off, and many of them stepped outside their comfort zone into roles as supporting talent."

You can watch the making of the video here: 

Doctor Who fans: This one’s for you
Doctor Who: The Edge of Time is a new, VR gaming experience set to be released this September.
Are AI assistants teaching girls to be servants?
Have you ever interacted with a virtual assistant that has a female-based voice or look, and wondered whether there are implicitly harmful gender biases built into its code?
Hands-on review: Is the Apple Watch 4 worth the price?
Apple’s flagship wearable device, the Apple Watch, is generally touted as the gold standard for what wearables should be able to achieve today.
Who's watching you? 
With privacy an increasing concern amongst the public, users should be more aware than ever of what personal data companies hold.
Game review: Rage 2 (PC)
The similarities between Mad Max and Rage 2 are very apparent. The overall setting and design aesthetic are clearly inspired, if not from the Mad Max game, from the Mad Max movies.
Apple brings 8-core processors to MacBook Pro
The addition of 8th- and 9th-generation Intel Core processors will deliver 40% more performance than a 6-core Pro.
Hands-on review: Playing the long game with the The iPhone XR
The red XR is a rare case of having a phone that’s ‘too pretty to be covered’ - and it’s not hard to see why.
Hands-on review: MiniTool Power Data Recovery Software
I came across a wee gem of advice when researching the world of data recovery. As soon as you get that sinking feeling and realise you’ve lost a file, stop using your computer.