University chooses Adobe to manage web content

The University of Auckland has selected Adobe to re-platform and manage its web content and digital assets to create an engaging experience for students, staff and alumni.

The University’s current CMS was due for replacement and, after an extensive evaluation process, Adobe Experience Manager was selected for its robustness, ease of use and full functionality across any device.

Julian Wootton, web manager, University of Auckland says the University aims to be forward-thinking when it comes to its web presence.

“Two of our key strategies for transformation centre around personalisation and mobile, and we want to stand out as a leader in both these areas.”

The University’s existing websites are currently being migrated to Adobe Experience Manager. Plans are also in place to use the digital asset management functionality to store digital content including videos and images in a central repository, replacing the current cloud-based solution.

While the websites are transferred to the new platform, business cases are being developed around a number of areas including personalisation, mobile experience and social media integration.

“When it comes to personalisation, the vision is for people to land on the website and be presented with tailored, relevant content, based on what they are studying and whether they are undergraduate, postgraduate, staff or alumni,” says Wootton. “It’s about creating a better, personal experience for our customers and making our websites easier to use.”

The system will be hosted in-house by the University, but there are options to migrate to the cloud in future.

Adobe’s New Zealand sales director Chris Gray says that more universities are thinking about how they can better engage with people using their digital assets.

“Customers have high expectations for the experience they get online and this is no different for a university.

“To stay ahead requires a platform that offers a personalised, digitally-rich experience, across all devices. Adobe Experience Manager helps universities deliver this experience and capture the attention of their customers by constantly adapting and innovating as the web landscape changes and evolves,” he says.