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Will Apple's new fashion guru design the iWatch?

03 Jul 13

Apple has delved into the fashion world, hiring a Yves St Laurent executive to work on "special projects" for CEO Tim Cook.

Paul Deneve is his name, and heading the luxury fashion house business was his game, until Cook lured him back to the company he worked for during the 1990s.

Deneve's return to Apple could suggest many things, none of which have been confirmed in Cupertino, but with a background in fashion, speculation is growing the new vice president could be heading up the iWatch division.

“We’re thrilled to welcome Paul Deneve to Apple,” said Apple in a statement.

“He’ll be working on special projects as a vice president reporting directly to Tim Cook.”

While it could be a case of putting two and two together and coming up with five, what the press does know is that Deneve will not be heading up the vacant retail position at the company.

That still remains open following the departure of John Browett last year, leading many to believe Deneve will be offering fashion advice on any new wearable products set for release.

Stranger things have happened.

Why have Apple hired Paul Deneve? Tell us your predictions below

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