New Zealand computer users are being asked to donate their desktops to raise money for charities including Oxfam and the New Zealand Breast Cancer Foundation.
Launching officially just after Easter, Donate Your Desktop asks users to download and install a desktop application that will update their desktop background with a new advertisement on a daily basis.
There’s no need to hand over credit card details, no-one else has access to the computer, and the ads are promised to be attractive, full-sized images, not ugly promotions.
75% of the revenue collected will go to Oxfam, the New Zealand Breast Cancer Foundation, the Starship Foundation, and the World Wildlife Fund. The rest of the money will go towards taking Donate Your Desktop global.
Users can register multiple desktops, for example both a home and a work desktop.
For advertisers, the service offers a long exposure per unit, as well as social media extension, with users able to tweet the images or ‘like’ them on Facebook.
Go here for more info.