YouTube has teamed up with the world famous Guggenheim Museum to discover "the most creative video in the world". In a blog post on the YouTube site, Ed Sanders, Senior Marketing Manager of YouTube, says that the search is on for "animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms - creations that really challenge the world's perceptions of what's possible with video". "Participants must submit their videos to YouTube Play to enter. The deadline for submission is July 31, 2010, after which the Guggenheim will assemble a shortlist to be evaluated by an international jury of experts from the worlds of art, design, film and video. Up to 20 videos will be presented at the Guggenheim Museum in New York on October 21, with simultaneous presentations at the Guggenheim museums in Bilbao, Venice and Berlin. The presentations will also be viewable to on the YouTube Play brand channel at youtube.com/play."

"We want to elevate the debate. This presentation, we hope, will garner some of the finest creative work from every corner of the globe - not only to showcase it on one of the biggest stages online, but also in one of the most iconic artistic venues in the world, the Guggenheim Museum in New York City, and throughout the Guggenheim network of museums in Bilbao, Venice and Berlin."