Adobe Analytics stories
Australia, NZ brands scoop Adobe Experience Maker Awards
Last month
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Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.
US holiday online retail surges to USD $222.1 billion amid difficult economy
Mon, 8th Jan 2024
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US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.
UK's festive online spending to surge in 2023, Adobe reports
Mon, 13th Nov 2023
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UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.
Adobe Analytics: A new frontier in bridging marketing and product teams
Thu, 28th Sep 2023
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Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.
Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Fri, 17th Mar 2023
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Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Adobe introduces content intelligence to transform customer experience
Fri, 9th Feb 2018
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Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Tue, 17th Oct 2017
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Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
Adobe is transforming your in-car UX with analytics
Wed, 13th Sep 2017
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New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.
Adobe brings new AI-powered voice analytics capabilities to its cloud platform
Mon, 3rd Jul 2017
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It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.