Adobe stories - Page 18
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Fri, 21st Sep 2018
#
data analytics
#
martech
#
commerce systems
Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.
How to use AI to optimise customer experiences
Wed, 12th Sep 2018
#
cx
#
martech
#
ai
Adobe's latest AI innovations promise to revolutionise personalisation and optimisation in brand interactions. Learn how AI can refine customer experiences.
Meeting Solutions Magic Quad - The Leaders' pros and cons
Mon, 10th Sep 2018
#
uc
#
daas
#
martech
LogMeIn, Zoom, Microsoft and Cisco are ‘Leaders’ in the Gartner Meeting Solutions Magic Quadrant. We look at the strengths and cautions for each.
Adobe announces open platform for Experience Design
Wed, 29th Aug 2018
#
uc
#
martech
#
voip
Adobe XD opens its platform for custom plugins, integrating with Microsoft Teams, Slack, and Jira, and launches a $10 million fund to spur design innovation.
Exclusive: Westpac reveals how they embraced digital transformation
Tue, 28th Aug 2018
#
data analytics
#
digital transformation
#
martech
Westpac senior manager discusses digital transformation, machine learning, Big Data, data privacy, and the challenges of embracing digitalisation.
The exponential potential of AI within a business environment
Fri, 24th Aug 2018
#
digital transformation
#
martech
#
ai
Adobe Sensei dazzles at Sydney's IT Symposium, hinting revolutionary shifts in creative and business workflows with AI.
'Fascinating' vendor cloud battle ongoing in healthy SaaS market
Wed, 22nd Aug 2018
#
saas
#
data analytics
#
martech
It hasn’t been around for long, but Synergy Research Group says the enterprise software-as-a-service (SaaS) can now be considered mature.
The role of CIO is undergoing a major change
Thu, 16th Aug 2018
#
crm
#
digital transformation
#
cx
At the Adobe Symposium, leaders emphasised how the CIO role is critical to driving digital transformation and creating unified customer experiences.
Immersive storytelling: Adobe’s vision for VR/AR
Thu, 16th Aug 2018
#
martech
#
ar, vr & metaverse
#
adobe
Before the event, Adobe announced that they would be featuring VR and some of the ways they see it impacting the future.
APAC research: Why it pays to be an experience-driven business
Wed, 15th Aug 2018
#
digital transformation
#
martech
#
adobe
Brands in Asia Pacific that invest in experience transformation achieve superior business performance, according to new Adobe-commissioned research.
Datacom wins Adobe award
Wed, 15th Aug 2018
#
digital transformation
#
martech
#
adobe
Adobe has gathered leading experience makers from around the world for Adobe Symposium 2018, which commenced today in Sydney.
HAND ON REVIEW: channeling the creative mind with HP’s ZBook x2
Fri, 13th Jul 2018
#
gaming
#
martech
#
reviews
Built from the ground up to suit the needs of creative professionals, the HP ZBook x2 is not you're average 2-in-1.
Adobe advances Microsoft partnership with new innovations
Wed, 20th Jun 2018
#
public cloud
#
martech
#
microsoft
Adobe Sign is now deeply integrated with Microsoft Dynamics 365, providing real-time access to customer details from LinkedIn Sales Navigator.
Adobe launches augmented reality platform, Project Aero, at Apple WWDC
Wed, 6th Jun 2018
#
martech
#
personal computing devices
#
ar, vr & metaverse
Adobe recently shared a preview of Project Aero, a new augmented reality authoring tool and multi-platform system.
Adobe receives patent for Data Export Controls in Audience Manager
Mon, 28th May 2018
#
martech
#
data privacy
#
software development
Adobe's Data Export Controls feature in Audience Manager aims to protect data privacy and prevent violations of agreements, according to the company.
Okta and VMware partner to deliver identity capabilities for the cloud workspace
Thu, 24th May 2018
#
virtualisation
#
martech
#
it automation
The two have announced a partnership and integration between VMware Workspace ONE and the Okta Identity Cloud.
Adobe to acquire Magento, adds commerce to its offering suite
Tue, 22nd May 2018
#
martech
#
adobe
#
m&a
The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform.
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
#
data analytics
#
martech
#
planning
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Adobe and NVIDIA partner to ‘delight artists’ with AI
Thu, 29th Mar 2018
#
data science
#
martech
#
partner programmes
The partnership aims to extend the availability of Sensei APIs and broaden its audience to developers, data scientists and partners.
Adobe Sign announces new partnerships and payments integration
Mon, 19th Mar 2018
#
digital signage
#
cx
#
martech
Adobe Sign is designed to help organisations speed up business and plug into third-party applications to deliver seamless customer experiences.