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6 trends transforming the future of Adobe
Marketing Technologies

6 trends transforming the future of Adobe

Adobe revolutionises digital creativity with mobile-first tools, cloud integration, and AI, signalling a transformed future for the tech titan.

By Sean Mitchell • 4 min read • Fri, 4th Nov 2016
Adobe Creative Cloud applications receive major updates
Marketing Technologies

Adobe Creative Cloud applications receive major updates

Adobe Creative Cloud rolls out major updates, enhancing collaboration and offering new features like a Photoshop universal search bar.

By Sean Mitchell • 2 min read • Fri, 4th Nov 2016
Adobe releases enhancements for Acrobat
Digital Transformation

Adobe releases enhancements for Acrobat

Adobe releases new features for Acrobat, promising to change the way people collaborate and make work more efficient.

By Shannon Williams • 3 min read • Thu, 13th Oct 2016
Adobe launches new features for Photoshop fanatics
Marketing Technologies

Adobe launches new features for Photoshop fanatics

Adobe enhances Photoshop Elements with new AI-driven features, making photo and video editing easier and more intuitive for creators.

By Shannon Williams • 2 min read • Mon, 10th Oct 2016
Creatives and businesses need to 'adapt quickly' to survive
Marketing Technologies

Creatives and businesses need to 'adapt quickly' to survive

New Zealand and Australian creatives are driving business impact, but nearly half feel they lack the necessary skills, according to an Adobe study.

By Sam Worthington • 2 min read • Wed, 28th Sep 2016
Major announcement: Microsoft reveals new cloud partnership at Ignite 2016
Marketing Technologies

Major announcement: Microsoft reveals new cloud partnership at Ignite 2016

​Today at Microsoft Ignite 2016, Microsoft announced a new partnership with who they call the 'most creative company in the industry'.

By Ashton Young • 2 min read • Tue, 27th Sep 2016
Adobe launches amazing clothing line inspired by... stock images?
Marketing Technologies

Adobe launches amazing clothing line inspired by... stock images?

Adobe has stepped into the fashion world with the launch of its own clothing line, taking inspiration from random stock photos.

By Shannon Williams • 1 min read • Mon, 19th Sep 2016
Cutting edge tech marketing: Google, Adobe and Facebook come out on top
Data Analytics

Cutting edge tech marketing: Google, Adobe and Facebook come out on top

Google, Adobe, Facebook, Marketo and Salesforce lead the way when it comes to 'cutting edge' marketing technology vendors, IDC says.

By Shannon Williams • 2 min read • Fri, 16th Sep 2016
Adobe reveals sweeping innovations to Creative Cloud & Marketing Cloud
Marketing Technologies

Adobe reveals sweeping innovations to Creative Cloud & Marketing Cloud

Adobe's plans to keep on innovating its Creative Cloud & Marketing Cloud suites keep coming, as the company announces new features including VR & 3D.

By Sara Barker • 3 min read • Wed, 7th Sep 2016
Adobe CEO speaks about digital disruption at Symposium
Marketing Technologies

Adobe CEO speaks about digital disruption at Symposium

At Adobe Symposium, CEO Shantanu Narayen champions digital experiences as transformative, stressing 'experience' as a business edge.

By Sean Mitchell • 4 min read • Thu, 1st Sep 2016
Adobe launches 'industry-first' Digital Marketing Accreditation
EduTech

Adobe launches 'industry-first' Digital Marketing Accreditation

Adobe has teamed up with General Assembly to offer the Adobe Digital Marketing Accreditation, to be run by experts and 'Adobe technology evangelists'.

By Sara Barker • 2 min read • Thu, 11th Aug 2016
Adobe's new editing app gives users the spark they need
Marketing Technologies

Adobe's new editing app gives users the spark they need

Adobe releases Spark for users to create and publish their content on their own devices, without the need of a professional set up.

By Staff Writer • 3 min read • Wed, 10th Aug 2016
Adobe names its Digital Marketing Partner of the Year
Marketing Technologies

Adobe names its Digital Marketing Partner of the Year

BizTech Enterprise Solutions hailed as Adobe's top ANZ Digital Marketing Partner of 2016, outshining Deloitte Digital.

By Sean Mitchell • 2 min read • Wed, 27th Jul 2016
Five years of digital disruption for Adobe in the creative industry
Marketing Technologies

Five years of digital disruption for Adobe in the creative industry

Adobe shakes up the creative realm, leading a digital revolution with five transformative years in cloud-based innovation.

By Sean Mitchell • 4 min read • Tue, 12th Jul 2016
Adobe paving the way for electronic signature security
Marketing Technologies

Adobe paving the way for electronic signature security

Adobe has just announced the Cloud Signature Consortium, a group that's comprised of leading industry and academic organisations.

By Sam Worthington • 2 min read • Tue, 5th Jul 2016
Future of the global mobile analytics market looking rosy
Data Analytics

Future of the global mobile analytics market looking rosy

A recent report has indicated a bright future for global mobile analytics, with huge growth anticipated between now and 2020.

By Ashton Young • 2 min read • Wed, 22nd Jun 2016
Adobe shines in Forrester's enterprise marketing reports
Marketing Technologies

Adobe shines in Forrester's enterprise marketing reports

Adobe hailed as leader in Forrester's enterprise marketing suite, setting a benchmark in experience-led customer engagement.

By Shannon Williams • 2 min read • Thu, 2nd Jun 2016
New senior VP/CIO for Adobe as it pushes cloud business
Marketing Technologies

New senior VP/CIO for Adobe as it pushes cloud business

Adobe appoints Cynthia Stoddard as SVP and CIO to lead its cloud strategy and develop scalable technology infrastructure.

By Shannon Williams • 2 min read • Wed, 25th May 2016
Microsoft on charge in SaaS market with 70% revenue growth
Software-as-a-Service

Microsoft on charge in SaaS market with 70% revenue growth

Microsoft is on the charge in the SaaS market and is now challenging for leadership in the growth market with Oracle and IBM also making a big play.

By Heather Wright • 2 min read • Tue, 19th Apr 2016