Advertising stories

"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle.">>

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.>>

STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.>>

The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.>>

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.>>

Here we run through Techday advertising specs, including ad types, file types, dimensions, and more.>>

Three of the five awards were given to Australian companies at the 2019 ceremony held in Hong Kong.>>

Some businesses tend to run a campaign for two or three months and waste a lot of money in the process.>>

Google has reportedly taken action against some of the violators.>>

While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.>>

Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.>>

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.>>

“The company's top competitors have all dramatically increased their advertising budgets.">>

“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered.">>

“In short, the days of getting widespread reach for free are almost over for most brands.">>

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.>>

“Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal & consistent experience that delights customers.">>

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.>>

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.>>

Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.>>

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.>>

The penetration of technology and e-commerce is increasingly pronounced in small and medium enterprises (SMEs).>>

The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.>>

New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.>>