Advertising Technologies (Adtech) stories

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.

Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.

Fanta and Xbox roll out limited-edition gaming cans in New Zealand, tying Call of Duty, Halo, Forza and Diablo IV to a prize promotion.

System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.

Google and LegitScript widen healthcare ad certification to India and New Zealand, tightening rules for pharmacies and telemedicine providers.

Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.

Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.

Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.

Anaxi Labs and Carnegie Mellon probe how AI agents and datasets should be priced as generative tools reshape search, advertising and subscriptions.

OpenAI secures USD $122 billion in funding as Amazon, Nvidia and SoftBank back a rapid expansion in compute, enterprise tools and product plans.

Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.

Animoca Brands' Yat Siu argues autonomous AI agents will become the internet's main actors, with blockchain supplying payments, identity and trust.

Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.

Revolut's 2025 results show surging customer balances, stronger transaction volumes and rapid New Zealand growth as it expands its banking reach.

APAC mobile game sessions climb as paid acquisition surges, signalling a shift from pure install growth to retention and long-term value.