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Google Ads rolls out AI Max & new generative tools globally
Marketing Technologies

Google Ads rolls out AI Max & new generative tools globally

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

By Jed Nykolle Harme • 4 min read • Wed, 17th Sep 2025
Data-driven creativity can boost ad sales impact by up to 30%
Data Analytics

Data-driven creativity can boost ad sales impact by up to 30%

Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.

By Catherine Knowles • 3 min read • Fri, 5th Sep 2025
Aonic acquires Prime Insights for $250m in tech sector push
Gaming

Aonic acquires Prime Insights for $250m in tech sector push

Aonic acquires Prime Insights for $250m, expanding beyond gaming into research tech and adtech to boost its global data platform reach.

By Catherine Knowles • 4 min read • Fri, 5th Sep 2025
AI-driven campaign unites sport & poetry to inspire youth growth
Marketing Technologies

AI-driven campaign unites sport & poetry to inspire youth growth

The SCORES Network and Code and Theory launched 'Find Your Feet,' an AI-crafted campaign blending sport and poetry to inspire youth growth and confidence.

By Catherine Knowles • 3 min read • Thu, 4th Sep 2025
AI drives content surge but human creativity sets brands apart
Marketing Technologies

AI drives content surge but human creativity sets brands apart

Bain finds AI boosts media content volume, yet human creativity remains vital for authentic, trusted brands to stand out in a crowded market.

By Melvin Hipolito • 5 min read • Sat, 30th Aug 2025
Rewriting the rules of paid media creative
Marketing Technologies

Rewriting the rules of paid media creative

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

By Chandra Sinnathamby • 6 min read • Thu, 28th Aug 2025
Silverpush unveils AI agent upgrade to automate ad campaigns
Marketing Technologies

Silverpush unveils AI agent upgrade to automate ad campaigns

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

By Jed Nykolle Harme • 3 min read • Fri, 22nd Aug 2025
Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation
EduTech

Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

By Melania Watson • 5 min read • Tue, 19th Aug 2025
VexTrio exposed as global ad-fraud empire with billions in play
Marketing Technologies

VexTrio exposed as global ad-fraud empire with billions in play

VexTrio, unmasked as a multinational ad-fraud empire with nearly 100 companies, runs scams worth billions across adtech and beyond.

By Melvin Hipolito • 3 min read • Mon, 18th Aug 2025

Stories from Other Regions

Taboola appoints Chris Blight as UK Advertising Sales Director
Marketing Technologies

Taboola appoints Chris Blight as UK Advertising Sales Director

Taboola appoints Chris Blight as UK Advertising Sales Director to lead Realise platform's strategic sales and expand its advertiser base amid UK team growth.

By Jed Nykolle Harme • 3 min read • Mon, 1st Sep 2025
Xtend unveils native eCommerce tool for brands in SEA
Fintech

Xtend unveils native eCommerce tool for brands in SEA

Xtend launches a native eCommerce tool to boost brand visibility and track sales on Shopee, Lazada, and TikTok Shop across Southeast Asia.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025
LG Ad Solutions appoints new Sales Directors for Australia
Marketing Technologies

LG Ad Solutions appoints new Sales Directors for Australia

LG Ad Solutions strengthens its Australian presence, appointing Marj Hetherton and Adelina Moon as Sales Directors to boost its connected TV advertising growth.

By Melvin Hipolito • 3 min read • Fri, 29th Aug 2025
JCDecaux unveils ASPIRE digital screens across six Brisbane sites
Digital Signage

JCDecaux unveils ASPIRE digital screens across six Brisbane sites

JCDecaux unveils its ASPIRE digital screen network across six prime Brisbane locations, boosting advertiser reach ahead of the 2032 Olympic Games.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025
Exclusive: Fastly's Randy Reddig on AI bots and disruption
Firewalls

Exclusive: Fastly's Randy Reddig on AI bots and disruption

Fastly's Randy Reddig reveals AI bots now drive much web traffic, disrupting media models and pushing publishers toward new edge-based solutions.

By Melania Watson • 4 min read • Tue, 26th Aug 2025
UK families influenced by timing of back-to-school advertising
Marketing Technologies

UK families influenced by timing of back-to-school advertising

A survey reveals 77% of UK families are influenced by timely back-to-school ads, with cost and relevance key amid rising living expenses.

By Catherine Knowles • 4 min read • Thu, 21st Aug 2025
JCDecaux unveils digital network at Southern Cross Station
Marketing Technologies

JCDecaux unveils digital network at Southern Cross Station

JCDecaux has launched a renewable-energy-powered digital media network at Melbourne's Southern Cross Station, featuring 3D screens and experiential zones.

By Melvin Hipolito • 3 min read • Thu, 14th Aug 2025
JCDecaux & VIOOH launch programmatic DOOH at Bengaluru airport
Marketing Technologies

JCDecaux & VIOOH launch programmatic DOOH at Bengaluru airport

JCDecaux India and VIOOH partner to offer programmatic digital advertising on 64 screens at Kempegowda International Airport Bengaluru, reaching 41m+ monthly impressions.

By Kaleah Salmon • 4 min read • Fri, 8th Aug 2025