This event was the place to be for both A/NZ creative professionals as well as forward-looking businesses of all sizes.

Before the event, Adobe announced that they would be featuring VR and some of the ways they see it impacting the future.

Despite a poor start to 2018, IDC anticipates the overall market will return to growth over the remainder of the year.

Overall I had a blast with this game, and so far this is the closest you’ll ever come to being a Jedi in real life.

VR and AR are moving beyond entertainment, rapidly becoming an influential industry with solutions spanning a range of enterprises.

AR and VR technologies are reshaping the retail landscape by improving customer experience both in-store and online.

Adobe recently shared a preview of Project Aero, a new augmented reality authoring tool and multi-platform system.

AR/VR products and services which have gained exceptional market momentum in 2018 and are expected to achieve a five-year CAGR of 68.5%

AR Emoji is designed to bring unique facial expressions and add more fun to the emoji experience.

Jakub Różalski’s art provided the starting point for The Ancients AR, a fantasy world in which the Ancients live in tandem with humans.

Recently I had the opportunity to visit Spark at their Auckland headquarters to explore their vision of the 5G future.

This free software update also offers customers more visibility into the battery health and performance of their iPhone.

While it’s only been a few weeks since launch, developers are already publishing new ARCore experiences on Google Play.

Weta Workshop has officially opened its newest facility, Weta Gameshop, thought to be the world’s first specialist mixed reality development studio.

​After its brief hiccup in 2017, the augmented reality (AR) and virtual reality (VR) headsets market is set to offer opportunities aplenty.

Characters from Disney films including The Incredibles, Zootopia, and Frozen will roll out throughout the year.

Ovum research analyst Guillermo Escofet delves into augmented reality (AR) and whether the market has potential for future commercial applications.

An augmented reality colouring-in mobile application will take the Big Hoot art trail from the streets of Auckland to kids nationwide.

The Zingoshi Chronicles, a transmedia project created by two New Zealand entrepreneurs comprises books, video games, and eventually a TV series.

Sony unveiled Sonic Surf VR, a unique suite of spatial audio technology combined with new multi-channel speakers.

This vision coincided with the emergence of Datacom’s augmented reality practice in Auckland.

One of the world’s pioneers in researching and commercialising AR will join the University of Auckland.

Rapidly advancing technology is fueling intelligent enterprises but requires a fundamental shift, according to Accenture Technology Vision 2018.

AR is set to overtake VR in popularity in the coming years due to its greater levels of accessibility.