Branding stories
Starburst launches AIDA assistant for governed data
3 days ago
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storage
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virtualisation
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data analytics
Starburst rolls out AIDA assistant to let staff query governed enterprise data in natural language across distributed systems.
OpenX rebrands as The Intelligent SSP to cut ad complexity
3 days ago
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martech
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supply chain
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data privacy
OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.
AEM Networks rebrands amid growing AI testing demands
This month
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network infrastructure
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devops
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manufacturing
AEM Networks widens its test kit as AI-driven bandwidth, latency and audit pressures push the Singapore unit beyond cable certification into fibre and RF.
Apple launches Business platform to streamline company tools
Last month
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data analytics
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digital transformation
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fintech
Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.
Cover Genius names chief revenue officer & marketing head
Last month
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digital transformation
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fintech
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cx
Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.
OFX appoints Liz Lord to drive broader business offer
Last month
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digital transformation
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fintech
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cx
OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.
Adobe adds custom models to Firefly in public beta
Last month
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saas
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martech
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physical security
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
The new world of GEO - are you ready?
Last month
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martech
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ai
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b2b
Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech
Last month
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marketing
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it industry
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branding
Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.
Style, substance, and strategy: Drawing similarities between pageantry and PR
Last month
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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
MaxContact Australia rebrands as Kaizn in CX advisory pivot
Fri, 20th Feb 2026
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crm
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uc
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devops
MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.
McLaren extends Dell tech deal to power F1 data push
Wed, 18th Feb 2026
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storage
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gaming
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network infrastructure
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
Moltbook's AI agents spark growing security & brand fears
Thu, 5th Feb 2026
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saas
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uc
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data protection
Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.
Silverpush unveils real-time Trend Intelligence Platform
Fri, 30th Jan 2026
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martech
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marketing
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social media
Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.
Twilio, AEG sign fan engagement & data partnership
Fri, 23rd Jan 2026
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saas
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paas
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mfa
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Syspro maps AI-led overhaul, M&A push and new brand
Thu, 22nd Jan 2026
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saas
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manufacturing
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digital transformation
Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.
Twilio, AEG partner to enhance live sport & ticketing
Wed, 21st Jan 2026
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crm
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paas
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data analytics
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
Dave Clark founder dies after long design career
Tue, 20th Jan 2026
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management
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business continuity
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branding
New Zealand design leader Dave Clark dies; agency bearing his name says leadership and ownership stay unchanged under co-founders.
GlobalLogic names LuJean Smith CMO to drive AI growth
Thu, 15th Jan 2026
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digital transformation
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partner programmes
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erp
GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.
ECOVACS debuts full-scenario home robots & LilMilo at CES
Tue, 13th Jan 2026
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robots
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edge computing
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smart home
ECOVACS launches full-scenario home robots at CES, unveiling new DEEBOT, GOAT, WINBOT and ULTRAMARINE lines plus LilMilo pet bot.