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Branding Stories - Page 3

Global Stories

Branding stories

MaxContact Australia rebrands as Kaizn in CX advisory pivot
Customer Relationship Management

MaxContact Australia rebrands as Kaizn in CX advisory pivot

MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
McLaren extends Dell tech deal to power F1 data push
Storage

McLaren extends Dell tech deal to power F1 data push

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026
Moltbook's AI agents spark growing security & brand fears
Software-as-a-Service

Moltbook's AI agents spark growing security & brand fears

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

By Kaleah Salmon • 4 min read • Thu, 5th Feb 2026
Silverpush unveils real-time Trend Intelligence Platform
Marketing Technologies

Silverpush unveils real-time Trend Intelligence Platform

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

By Catherine Knowles • 4 min read • Fri, 30th Jan 2026
Crompton crowned world's top ceiling fan maker by 2024
Manufacturing

Crompton crowned world's top ceiling fan maker by 2024

Crompton named world's top ceiling fan brand for 2024 by Euromonitor, selling over two crore units a year and one fan every two seconds.

By Kaleah Salmon • 3 min read • Thu, 29th Jan 2026
Twilio, AEG sign fan engagement & data partnership
Software-as-a-Service

Twilio, AEG sign fan engagement & data partnership

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026
Syspro maps AI-led overhaul, M&A push and new brand
Software-as-a-Service

Syspro maps AI-led overhaul, M&A push and new brand

Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.

By Kaleah Salmon • 3 min read • Thu, 22nd Jan 2026
Twilio, AEG partner to enhance live sport & ticketing
Customer Relationship Management

Twilio, AEG partner to enhance live sport & ticketing

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 21st Jan 2026
Dave Clark founder dies after long design career
Management

Dave Clark founder dies after long design career

New Zealand design leader Dave Clark dies; agency bearing his name says leadership and ownership stay unchanged under co-founders.

By Sean Mitchell • 3 min read • Tue, 20th Jan 2026
GlobalLogic names LuJean Smith CMO to drive AI growth
Digital Transformation

GlobalLogic names LuJean Smith CMO to drive AI growth

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

By Karen Joy Bacudo • 3 min read • Thu, 15th Jan 2026

Stories from Other Regions

Branding stories

LinkedIn unveils Premium All-in-One for Aussie SMEs
Software-as-a-Service

LinkedIn unveils Premium All-in-One for Aussie SMEs

LinkedIn launches Premium All-in-One in Australia, bundling AI-powered hiring, marketing and sales tools for fast-growing small businesses.

By Shannon Williams • 4 min read • Wed, 18th Feb 2026
Tailor Brands adds integrated banking for new US LLCs
Disaster Recovery

Tailor Brands adds integrated banking for new US LLCs

Tailor Brands now lets founders open business bank accounts as they form US LLCs, promising faster launches and integrated money tools.

By Karen Joy Bacudo • 4 min read • Sat, 14th Feb 2026
IT jobs most applied for in UK as salaries outpace rest
Manufacturing

IT jobs most applied for in UK as salaries outpace rest

IT roles top UK job applications as Software Engineer leads with average pay of GBP £61,268, outpacing salaries in other major sectors.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026
Tradesman Saver targets digital pros with new brand
Customer Experience

Tradesman Saver targets digital pros with new brand

Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026
Wagepoint rebrands & ramps up remote hiring in Canada
Digital Transformation

Wagepoint rebrands & ramps up remote hiring in Canada

Payroll software firm Wagepoint unveils a refreshed brand and plans to hire over 45 remote staff across Canada as it targets fresh growth.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 6th Feb 2026
Lander & Rogers opens 2026 LawTech Hub to AI startups
DevOps

Lander & Rogers opens 2026 LawTech Hub to AI startups

Lander & Rogers opens applications for its 2026 LawTech Hub, a six‑month, equity‑free accelerator for AI and legal tech startups worldwide.

By Kaleah Salmon • 4 min read • Wed, 4th Feb 2026
Aussie small firms blend AI speed with human branding
Marketing Technologies

Aussie small firms blend AI speed with human branding

Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.

By Mark Tarre • 4 min read • Wed, 4th Feb 2026
THG Studios reshapes Senior Creative Team with key hires
eCommerce

THG Studios reshapes Senior Creative Team with key hires

THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.

By Sofiah Nichole Salivio • 3 min read • Wed, 21st Jan 2026