CMO stories - Page 2

Gartner reveals its top five predictions for marketing leaders, including combating misinformation and ethical AI concerns.

74% of C-suite leaders in APAC feel pressure to prove greater short-term ROI on marketing campaigns, rising to 89% in Singapore, says LinkedIn study.

Cloud-native application protection platform Lacework hires Meagen Eisenberg as CMO and Andrew Casey as CFO, both with extensive industry experience.

Veeam, a leading data protection company, appoints Rick Jackson as new CMO to lead global marketing organization amid brand preference and growth.

WP Engine appoints Sachin Puri as SVP and CMO, responsible for global marketing strategy and brand as the company launches new products.

ExtraHop, an AI-based network detection and response provider, appoints four experienced executives to its executive team for long-term growth. #cybersecurity.

WalkMe, a digital adoption platform, has appointed Adriel Sanchez as its new Chief Marketing Officer to lead global marketing and drive revenue.

Kathleen Rohrecker joins engineering management platform Code Climate as SVP, with a strong track record of scaling growth-stage tech companies.

PagerDuty, the digital operations platform, has hired Katherine Post Calvert as its new CMO, bringing expertise in global marketing strategy.

Katherine Post Calvert named as PagerDuty's new CMO, with extensive leadership experience and proven success driving go-to-market demand and growth.

The role of the CIO has changed forever due to the pandemic. Now, CIOs have an opportunity to reimagine and foster collaborative relationships with the CMO.

Customer loyalty is at stake as telecom and media providers fail to offer highly personalised experiences, says study.

Epicor names Colleen Langevin as CMO, boosting its growth-focused executive team.

Former Microsoft, LinkedIn and SurveyMonkey heavyweight joins Dropbox to lead ANZ business into its next phase of growth.

Fujitsu partners with Mirantis to boost its private cloud offerings, promising a seamless OpenStack experience for enterprises.

CMOs in Australia and New Zealand are swiftly becoming tech decision-makers, usurping traditional IT roles, reveals new research.

There's a new IT buyer on the block, with ANZ CMOs increasingly making IT decisions – and managing their own IT budget – according to a new survey.

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?.

A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.

A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.

CMOs and CIOs face an ongoing challenge: bridging the gap between their distinct vocabularies in the digital marketing realm.

Company strengthens executive bench with multiple appointments from Cisco, HP and Motorola.

General Motors ditches Facebook ads on the eve of its IPO, raising doubts about the platform's ad effectiveness.

Collaborative technologies must do more than enable individuals to work together, says Cameron Ackbury, General Manager, Asia Pacific, Mindjet. They must provide a solid value proposition that impacts the financial statement of an organisation.