Creative Technologies stories - Page 11
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Appian embeds AI agents & Composer to modernise legacy apps
Thu, 13th Nov 2025
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digital transformation
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encryption
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data fabric
Appian launches AI agents and Composer tools to embed AI in workflows, boosting legacy app modernisation and operational automation in enterprises.
Broadcom expands VMware Cloud Foundation for AI & open cloud
Wed, 12th Nov 2025
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virtualisation
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private cloud
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hyperscale
Broadcom expands VMware Cloud Foundation with AI ReadyNodes and open networking, enhancing private cloud flexibility and easing AI integration for enterprises.
RØDE opens public voting for Creator of the Year Awards 2024
Wed, 12th Nov 2025
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youtube
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instagram
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social media
Public voting is now open for RØDE's Creator of the Year Awards 2024, recognising digital content creators across YouTube, Instagram, TikTok and more.
RØDE launches compact Video S for creators at USD $499
Wed, 12th Nov 2025
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digital media
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content creation
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usb-c
RØDE launches the compact RØDECaster Video S for solo creators, combining audio and video production at USD $499, streamlining content creation workflows.
Adobe deepens AI strategy with hybrid models & agentic tools
Fri, 7th Nov 2025
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martech
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genai
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ai
Adobe strengthens its AI strategy by blending proprietary and partner models with hybrid agentic tools to enhance creative workflows and platforms.
Globant & Riot Games team up to boost esports with new tech
Fri, 7th Nov 2025
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gaming
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devops
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digital transformation
Globant partners with Riot Games to innovate esports fan engagement and AI features for League of Legends and VALORANT in a multi-year deal.
B2B tech CMOs face pressure to prove ROI amid wider remits
Wed, 5th Nov 2025
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cx
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martech
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partner programmes
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
Exclusive: Bosch on blending AI with human creativity
Thu, 30th Oct 2025
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digital transformation
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martech
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llms
Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.
Exclusive: The future of creative agencies as platforms
Thu, 30th Oct 2025
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digital transformation
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martech
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partner programmes
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Exclusive: Adobe's Firefly is to reshape creative pipelines
Thu, 30th Oct 2025
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martech
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personalisation
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cdp
Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.
Our view on Agentic AI: AI assistants that work for you, in your favorite apps
Wed, 29th Oct 2025
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martech
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genai
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ai
Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.
Adobe brings conversational AI Assistant to Express for creators
Wed, 29th Oct 2025
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martech
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genai
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ai
Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Wed, 29th Oct 2025
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martech
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cdp
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erp
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
Adobe brings Premiere tools to YouTube Shorts for mobile creators
Wed, 29th Oct 2025
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martech
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youtube
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social media
Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.
Adobe unveils Firefly Foundry for custom on-brand AI content
Wed, 29th Oct 2025
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martech
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physical security
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genai
Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.
Adobe launches AI assistants & creative tools across platforms
Wed, 29th Oct 2025
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ecm
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martech
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digital entertainment
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
Adobe to integrate Google's AI into creative apps for business
Wed, 29th Oct 2025
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uc
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martech
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personalisation
Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
Adobe Firefly announces new AI tools for video, audio & images
Wed, 29th Oct 2025
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martech
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digital entertainment
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genai
Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.
IAG partners with Adobe to personalise insurance customer journeys
Thu, 23rd Oct 2025
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data analytics
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digital transformation
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cx
Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.
Wasabi & ScorePlay partner to boost AI for sports media
Thu, 23rd Oct 2025
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storage
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cloud storage
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digital media
Wasabi Technologies and ScorePlay partner to offer AI-powered media management and cloud storage, helping sports organisations control and share content more efficiently.