Customer data Stories

By Sean Mitchell • 4 min read • Last week

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Braze • 8 min read • Last week

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 7 min read • Last week

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Regine Laguilles • 3 min read • Last week

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

Data Protection

European firms boost security spending for autonomous AI

Regulatory deadlines and access risks are pushing companies to treat AI agents like privileged users, lifting demand for identity security tools.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • Last week

By Mark Tarre • 3 min read • Last week

Pax8 expands Marketplace with partner analytics tools

Partners will gain clearer oversight of subscriptions and revenue as Pax8 adds analytics, reporting and integration tools to its Marketplace.

By Sofiah Nichole Salivio • 4 min read • Last week

Sweep launches AI agent for Salesforce & Snowflake

Teams can now map downstream risks across Salesforce, Snowflake and Data 360 before making changes, cutting manual checks and compliance gaps.

By Joseph Gabriel Lagonsin • 4 min read • Last week

8x8 launches Pulse conversational intelligence for customers

The early-access tool could help executives and account managers spot renewal risks and customer feedback hidden in calls, chats and emails.

By Sofiah Nichole Salivio • 4 min read • This month

VTEX expands AI commerce architecture across markets

Retailers can now automate merchandising, support and ad campaigns as autonomous agents are embedded across VTEX's commerce platform.

Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • This month

Stories from Other Regions

Customer data stories

By Sean Mitchell • 4 min read • Last week

Unleashed launches tools for small Australian manufacturers

Small manufacturers could gain a cheaper route to digitising sales, marketing and warehousing as Unleashed targets firms with up to 20 staff.

DevOps

Enterprise teams trust AI more in build than release

Enterprise software teams are far more willing to use AI before production, with trust dropping from 82% at build to 58% at release.

By Sofiah Nichole Salivio • 4 min read • Last week

By Mark Tarre • 5 min read • Last week

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Aaron Crowe • 5 min read • Last week

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • Last week

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.