Customer engagement stories - Page 21

Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.

Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.

Switching to a subscription model is a great way to maximise revenue, provided you avoid these common obstacles.

Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

DataStax has launched its AI Platform in collaboration with NVIDIA to accelerate AI development, claiming a 60% reduction in development time.

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

A new study reveals that 70% of telecommunications firms are adopting generative AI, outpacing other sectors in investment and implementation.

Infosys and Microsoft are strengthening their partnership to enhance generative AI adoption globally, promising improved efficiency across several key sectors.

Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.

Twilio integrates OpenAI's Realtime API, allowing over 300,000 clients to enhance voice experiences using the multilingual, multimodal GPT-4o model.

Rob Waite discusses Wasabi's growth strategy, robust cloud security, and customer success, highlighting its straightforward pricing model and expanding brand presence.

LearnUpon achieves certified integration as a HubSpot App Partner, becoming one of the first LMS platforms to join the prestigious program, enhancing customer training automation.

Netcore Cloud appoints Siddharth Gopalkrishnan as COO to drive goal of USD $200 million ARR in three years, enhancing its global strategy and market presence.

Synergy Enterprise Solutions joins Pae Hokohoko, enhancing New Zealand government services with advanced CX solutions through its Zendesk partnership.

Chronos Agency teams up with HubSpot to expand services in ANZ, marking a significant growth into new industries beyond ecommerce and boosting regional presence.

Yellow.ai has unveiled its VoiceX platform, enhancing voice interactions with LLM-based technology to boost customer engagement and reduce operational costs.

Salesforce has released new AI-driven features in Marketing Cloud to bolster customer engagement, boost team productivity, and streamline campaigns with advanced automation.

JB Hi-Fi partners with Amperity to enhance its first-party data strategy, aiming for better customer engagement through AI-powered insights and predictive modelling.

Salesforce has unveiled Agentforce, an autonomous AI suite designed to boost productivity by automating tasks across service, sales, and marketing sectors.