Customer engagement stories - Page 7

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

SonicWall launches AI chat, unified search and tutorials to speed self-service support while keeping traditional help channels in place.

HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.

84% of Asia-Pacific shoppers will pay more for brands they trust with personal data, highlighting growing concern over digital privacy and customer experience.

Virsae and VOSS have partnered to enhance AI-driven workplace analytics, combining expertise to boost collaboration and customer experience across major platforms.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.

Eagle Eye restructures APAC leadership with new key appointments to accelerate growth beyond USD $10 million in the Asia-Pacific region.

Nearly half of New Zealand's small businesses lack a website, despite 74% of consumers valuing websites over social media for engaging with organisations.

Shifting 10% of New Zealand household spending to small retailers could boost their economy by NZD $11 billion, says Xero analysis ahead of Black Friday.

Q4 says that as AI reshapes CFO roles, finance chiefs are facing detailed questions on AI strategies, capital allocation, and future compliance costs.

Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.

Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Countly launches a faster analytics platform with an AI-ready pipeline and privacy-focused assistant to boost enterprise AI and data control.

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

SAS has been named a leader in real-time interaction software for its Customer Intelligence 360, excelling in AI and data-driven customer engagement.

Businesses must blend human interaction with digital innovation to deliver personalised, customer-first experiences that build trust and simplify processes.