Customer Journey stories - Page 9
How to optimize your brand's eCommerce site around key online shopping days
Wed, 17th Jul 2024
#
data analytics
#
cx
#
martech
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
Chris Shayan appointed head of AI at Backbase to lead vision
Wed, 26th Jun 2024
#
digital transformation
#
cx
#
martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
Medallia named strong performer in Forrester Wave report
Tue, 25th Jun 2024
#
cx
#
martech
#
ai
Medallia named a Strong Performer for Customer Analytics Technologies, spotlighting its advanced AI, real-time data processing, and text analytics.
Zoho unveils capabilities to boost customer operations
Fri, 7th Jun 2024
#
crm
#
uc
#
devops
Zoho has launched CRM for Everyone, revolutionising customer experience with team collaboration, extended capabilities, and user-friendly updates.
How AI will impact customer loyalty programs
Tue, 28th May 2024
#
cx
#
martech
#
personalisation
Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.
Harnessing Ververica Cloud for eCommerce success
Thu, 2nd May 2024
#
cx
#
martech
#
digital footprint
Ververica Cloud uses real-time analytic capabilities powered by their VERA technology to revolutionise eCommerce and optimise user experience.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
#
cx
#
martech
#
personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
#
cx
#
martech
#
personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
Adobe's new AI advancements aim to bolster customer experiences
Wed, 27th Mar 2024
#
cx
#
martech
#
genai
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
NICE unveils Enlighten XM for hyper-personalised customer experiences
Tue, 26th Mar 2024
#
uc
#
cx
#
martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
Amperity unveils AI capabilities Explore & Assist to enhance customer data
Thu, 7th Mar 2024
#
cx
#
martech
#
cdp
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.
SurveySparrow launches AI features Wings & CogniVue
Fri, 23rd Feb 2024
#
cx
#
martech
#
genai
SurveySparrow, recognised as the world's first chat survey software, is revolutionising customer experiences with the launch of innovative AI features Wings and CogniVue.
Twilio's data report shows AI & quality data key for success
Wed, 21st Feb 2024
#
data analytics
#
cx
#
martech
Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.
Amplitude announces enhancements to its Digital Analytics Platform
Fri, 16th Feb 2024
#
data analytics
#
cx
#
martech
Amplitude is enhancing its Digital Analytics Platform to better capture customer behaviour insights, introducing features like Session Replay and the Visual tag editor.
Amplitude expands Digital Analytics Platform to optimise UX
Wed, 14th Feb 2024
#
data analytics
#
cx
#
martech
Digital analytics firm, Amplitude, is set to expand its platform to aid corporate comprehension of user behaviours and enable customised customer experiences.
Secure Parking transforms with cutting-edge tech
Thu, 1st Feb 2024
#
crm
#
cx
#
martech
Secure Parking's Voyager Program revolutionises the parking experience by leveraging cutting-edge tech, including AI, for an efficient, user-friendly system.
New Relic launches Pathpoint to bolster business observability
Thu, 25th Jan 2024
#
cx
#
martech
#
apm
New Relic introduces Pathpoint, an innovative tool for business observability, merging IT data with commercial results for improved customer experiences.
Zitcha partners with Axonet to penetrate US convenience store market
Mon, 22nd Jan 2024
#
cx
#
martech
#
customer journey
Australian media platform Zitcha has formed a strategic partnership with Axonet to enter the USD $44 billion US C-store media network, offering a new platform for efficient, measurable advertising.
Barracuda Networks announces Nell ODonnell & Kim Mota as new executives
Fri, 19th Jan 2024
#
network infrastructure
#
cx
#
martech
Barracuda Networks bolsters executive team with Nell ODonnell as Chief Legal Officer and Kim Mota as Chief Human Resources Officer, reflecting expansion plans.
CyberArk names Eduarda Camacho as new Chief Operating Officer
Thu, 18th Jan 2024
#
saas
#
cx
#
martech
Australian identity security firm, CyberArk, appoints industry veteran Eduarda Camacho as its new COO, bringing 25+ years of leadership in SaaS and enterprise software.