“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”More

Consumers perceive television advertising as the most diverse medium, but digital advertising has a long way to go – only 9% of consumers felt that digital ads show diversity.More

Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.More

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix. More

The magazine is currently in its second edition, focusing on interesting and industrially relevant topics.More

Adobe's internal digital advertising team began testing and using the mobile app this quarter.More

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.More

​After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?More

The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesisMore

The top five editorial topics for each of the sites in the Techday network for January - has your focus made the cut?More

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.More

After a flurry of rapid expansion, Techday has made some major changes to continue our quest in being the most agile publisher in APAC.More

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.More

“This approach has shown strong results and is now an integral part of our marketing.”More

A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.More

We're always looking for new partnership opportunities, as it help us bring a fresh audience to the event and introduce our network to new readers.More

The innovators at Techday have come up with an exciting and powerful new feature - here are some of the FAQs to help you get a better grasp of it.More

We got a full head of steam up following the digital-only decision last year, and we certainly haven’t slowed that train of growth in 2016.More

The top five editorial topics for each of the sites in the Techday network for November - has your focus made the cut?More

It's that time of the year again - Christmas work parties. We need your help and it's very very easy.More

Techday recently ran a promotion for our advertisers to celebrate our ten year anniversary - $50k of Techday marketing credit. And so who won it?More

A recent survey has made it clear – digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift.More

Techday is getting on with the preparation of our Christmas season marketing now, to help ensure your product or service is in the spotlight.More

As Mark Zuckerberg put it last week, “We see a world that is video first, with video at the heart of all of our apps and services.”More