Results:

"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle."More

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.More

STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.More

With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.More

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.More

“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”More

Consumers perceive television advertising as the most diverse medium, but digital advertising has a long way to go – only 9% of consumers felt that digital ads show diversity.More

Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.More

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix. More

The magazine is currently in its second edition, focusing on interesting and industrially relevant topics.More

Adobe's internal digital advertising team began testing and using the mobile app this quarter.More

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.More

​After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?More

The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesisMore

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.More

After a flurry of rapid expansion, Techday has made some major changes to continue our quest in being the most agile publisher in APAC.More

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.More

“This approach has shown strong results and is now an integral part of our marketing.”More

A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.More

We're always looking for new partnership opportunities, as it help us bring a fresh audience to the event and introduce our network to new readers.More

We got a full head of steam up following the digital-only decision last year, and we certainly haven’t slowed that train of growth in 2016.More

It's that time of the year again - Christmas work parties. We need your help and it's very very easy.More

A recent survey has made it clear – digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift.More

As Mark Zuckerberg put it last week, “We see a world that is video first, with video at the heart of all of our apps and services.”More