Digital Advertising stories

"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle.">>

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.>>

STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.>>

With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.>>

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.>>

“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”>>

Consumers perceive television advertising as the most diverse medium, but digital advertising has a long way to go – only 9% of consumers felt that digital ads show diversity.>>

Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.>>

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix. >>

The magazine is currently in its second edition, focusing on interesting and industrially relevant topics.>>

Adobe's internal digital advertising team began testing and using the mobile app this quarter.>>

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.>>

​After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?>>

The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis>>

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.>>

After a flurry of rapid expansion, Techday has made some major changes to continue our quest in being the most agile publisher in APAC.>>

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.>>

“This approach has shown strong results and is now an integral part of our marketing.”>>

A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.>>

We're always looking for new partnership opportunities, as it help us bring a fresh audience to the event and introduce our network to new readers.>>

We got a full head of steam up following the digital-only decision last year, and we certainly haven’t slowed that train of growth in 2016.>>

It's that time of the year again - Christmas work parties. We need your help and it's very very easy.>>

A recent survey has made it clear – digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift.>>

As Mark Zuckerberg put it last week, “We see a world that is video first, with video at the heart of all of our apps and services.”>>