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Brightcove launches Gen 2 video platform with AI hub
Software-as-a-Service

Brightcove launches Gen 2 video platform with AI hub

Video teams could cut manual work and unlock revenue as Brightcove rolls out an AI tool that can act across its platform from chat prompts.

By Karen Joy Bacudo • 4 min read • 2 days ago
Boomi names APAC customer innovation award winners
Manufacturing

Boomi names APAC customer innovation award winners

The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.

By Sean Mitchell • 4 min read • 2 days ago
Australian firms lose work amid skilled staff shortages
Data Analytics

Australian firms lose work amid skilled staff shortages

Australian employers are losing customers and delaying contracts as skilled vacancies linger for weeks, a survey of 214 firms found.

By Sean Mitchell • 5 min read • 2 days ago
Yahoo launches In-Flight Outcomes for Australian DSP
Marketing Technologies

Yahoo launches In-Flight Outcomes for Australian DSP

Advertisers in Australia can now adjust campaigns in real time using sales and store visit data, cutting measurement delays to days or hours.

By Sean Mitchell • 3 min read • 2 days ago
Bakers Delight speeds digital marketing rollouts with Boomi
Software-as-a-Service

Bakers Delight speeds digital marketing rollouts with Boomi

Reusable integrations have cut Bakers Delight's rollout times for new digital tools, with Shopify live in four months and Klaviyo in three.

By Sean Mitchell • 4 min read • 2 days ago
Dreamdata launches Dreamdata AI suite for B2B marketers
Software-as-a-Service

Dreamdata launches Dreamdata AI suite for B2B marketers

Marketers can now verify AI-generated pipeline and revenue answers before spending budgets, as Dreamdata ties them to governed data definitions.

By Sofiah Nichole Salivio • 5 min read • 3 days ago
KERV.ai & LG Ad Solutions expand CTV deal globally
Customer Experience

KERV.ai & LG Ad Solutions expand CTV deal globally

Viewers in Canada, Europe, Australia and New Zealand will soon see interactive shopping ads on LG smart TVs as the partners widen their US rollout.

By Sofiah Nichole Salivio • 4 min read • Last week
Azira & Adobe launch cross-border footfall tracking
Customer Experience

Azira & Adobe launch cross-border footfall tracking

Advertisers can now link overseas ad spend to store visits, as the new tool goes live in Asia-Pacific and targets travel campaigns.

By Sofiah Nichole Salivio • 3 min read • Last week
AppsFlyer report flags diverging APAC app growth trends
Fintech

AppsFlyer report flags diverging APAC app growth trends

Marketers risk misreading APAC growth as install gains slowed in gaming and retention weakened, even as finance and payments adoption lifted some markets.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Customers at the centre of Adobe's new AI evangelist role
Digital Transformation

Customers at the centre of Adobe's new AI evangelist role

Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.

By Sean Mitchell • 6 min read • Last week
BYRDLI launches San Francisco campaign for South Koreans
eCommerce

BYRDLI launches San Francisco campaign for South Koreans

South Korean travellers can now book a San Francisco trip through creator Sumin Kim, as BYRDLI ties social inspiration directly to sales.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

Digital marketing stories

Graham and Green launches Shopify website overhaul
Digital Transformation

Graham and Green launches Shopify website overhaul

The overhaul aims to make browsing easier for shoppers as the family-run interiors retailer seeks to boost online sales and store visits.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Synup launches Sydekick AI agent for local marketing
Software-as-a-Service

Synup launches Sydekick AI agent for local marketing

Businesses running multiple locations could cut repetitive local marketing work as Synup shifts to usage-based pricing with Sydekick.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
PUCPR launches free AI code to protect human thinking
Generative AI

PUCPR launches free AI code to protect human thinking

Free prompts to curb AI over-reliance are being rolled out in Brazil as PUCPR tries to preserve source citation and human judgement.

By Joseph Gabriel Lagonsin • 5 min read • 3 days ago
Australian shoppers favour orthopedic over orthopaedic
Customer Experience

Australian shoppers favour orthopedic over orthopaedic

Australian retailers may be missing search traffic, after 16 months of data showed shoppers far prefer “orthopedic” to “orthopaedic”.

By Sofiah Nichole Salivio • 3 min read • Last week
UK small firms lack cover for social media legal claims
Data Protection

UK small firms lack cover for social media legal claims

Many UK small firms are exposed to copyright and confidentiality claims online, with fewer than two in five carrying insurance cover.

By Sofiah Nichole Salivio • 4 min read • Last week
Singapore retailers turn customer signals into insight
Digital Transformation

Singapore retailers turn customer signals into insight

Retailers in Singapore are using AI and telco data to spot untapped audiences, cut insight time by up to 60% and sharpen decisions.

By Lawrence Lim • 6 min read • Last week