Distributors stories

Deloitte, Microsoft and Intel among SAS partner awards winners as global software vendor spotlights channel growth across Europe, Asia-Pacific and the Americas.

SentinelOne taps Shah to expand partner network across Australia, New Zealand and APJ as AI-driven threat shifts lift channel demand.

Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.

iManage strengthens its global partner push with two senior hires as the software group looks to widen ecosystem links and sharpen channel execution.

Security chiefs warn organisations that AI agents, machine accounts and stolen credentials are shifting cyber risk from the perimeter to identity.

Synthflow names Matt Alexander Vice President of Channel and Alliances to deepen partner ties and drive international AI growth.

Trust Panda opens Auckland hub with local YubiKey stock for New Zealand buyers as phishing fears drive demand for stronger authentication.

Westcon Solutions wins Hong Kong and Macau distribution deal to back UiPath partners with services, engineering support and AI automation tools.

Tech Data gains Microsoft Frontier Distributor status as Asia Pacific partners seek stronger cloud, security and training support.

Syspro appoints Chief Revenue Officer Leanne Taylor as Chief Executive Officer in a planned handover, as Jaco Maritz moves to a board role.

Entrust joins forces with Chillisoft to bolster ANZ cyber defences, blending identity, education and quantum-ready security expertise.

Synnex New Zealand lifts annual profit to NZD $2.49 million on stronger margins, despite minimal revenue growth and weaker cash flow.

NAD launches its CI Modular Series in Australia, a compact BluOS-powered trio for dense multi-room audio racks in homes and businesses.

Datadog appoints Renee Mitsis to spearhead ANZ channel and alliances, sharpening partner-led growth around security, AI and DevOps.

AI-driven botnets fuel eight million DDoS attacks in late 2025, as multi-vector assaults hit 30 Tbps and strain global critical services.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

Saviynt taps Exclusive Networks to distribute its identity security tools across APJ, targeting surging AI-driven machine identities.

Saviynt taps distributor NEXTGEN to expand APAC and Japan identity security reach as non-human accounts surge and AI risks intensify.

Distributors stockpile more inventory as a Phocas report warns planning gaps and data limits are raising costs and operational complexity.

IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.