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Global Stories

Fan Experience stories

Six Nations ads boost engagement but spark fan backlash
Customer Experience

Six Nations ads boost engagement but spark fan backlash

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Feb 2026
LIV Golf debuts AI 'Fan Caddie' second-screen companion
Semiconductors

LIV Golf debuts AI 'Fan Caddie' second-screen companion

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

By Kaleah Salmon • 4 min read • Thu, 12th Feb 2026
TCL unveils Milan showcase for Milano Cortina 2026
Digital Signage

TCL unveils Milan showcase for Milano Cortina 2026

TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
Okta to secure PGA of America identity & AI rollout
Data Protection

Okta to secure PGA of America identity & AI rollout

Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
Twilio, AEG sign fan engagement & data partnership
Software-as-a-Service

Twilio, AEG sign fan engagement & data partnership

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026
Ruckus Networks signs TGR Haas F1 as official partner
Network Infrastructure

Ruckus Networks signs TGR Haas F1 as official partner

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.

By Sofiah Nichole Salivio • 4 min read • Fri, 23rd Jan 2026
Twilio, AEG partner to enhance live sport & ticketing
Customer Relationship Management

Twilio, AEG partner to enhance live sport & ticketing

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 21st Jan 2026
Private 5G & LTE spend to surpass USD $7.2bn by 2028
Unified Communications

Private 5G & LTE spend to surpass USD $7.2bn by 2028

Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.

By Kaleah Salmon • 4 min read • Mon, 12th Jan 2026
Six Nations Rugby partners with Capgemini to boost digital fan experience
Data Analytics

Six Nations Rugby partners with Capgemini to boost digital fan experience

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025
Seattle Seahawks unite fan data with Amperity for better engagement
Customer Experience

Seattle Seahawks unite fan data with Amperity for better engagement

Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.

By Melvin Hipolito • 3 min read • Fri, 19th Sep 2025

Stories from Other Regions

Fan Experience stories

Artificial intelligence express entry underused as fans queue in heat
Data Protection

Artificial intelligence express entry underused as fans queue in heat

AI express lanes at the Australian Open went largely unused, leaving fans queuing for hours in near 40C heat despite record attendance.

By Kaleah Salmon • 4 min read • Wed, 4th Feb 2026
Twilio, AEG expand fan tech deal across arena & LA Kings
Data Analytics

Twilio, AEG expand fan tech deal across arena & LA Kings

Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026
Atlanta Hawks partner with ManageEngine on IT overhaul
Data Analytics

Atlanta Hawks partner with ManageEngine on IT overhaul

Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 22nd Jan 2026
CyberCX extends Australian Open cyber security deal
Firewalls

CyberCX extends Australian Open cyber security deal

CyberCX will stay on as the Australian Open's cyber security partner through 2026, as tennis ramps up defences against digital threats.

By Mark Tarre • 4 min read • Mon, 19th Jan 2026
Antevia powers Bath Rugby with new private 5G network
Unified Communications

Antevia powers Bath Rugby with new private 5G network

Antevia's private 5G now underpins Bath Rugby's Recreation Ground, tackling match-day congestion and boosting operations and fan services.

By Catherine Knowles • 4 min read • Thu, 15th Jan 2026
Cricket Australia updates app with AI insights, analysis & history
Data Analytics

Cricket Australia updates app with AI insights, analysis & history

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

By Catherine Knowles • 4 min read • Fri, 19th Dec 2025
TEG & Google Cloud launch AI assistant to personalise live events
Data Analytics

TEG & Google Cloud launch AI assistant to personalise live events

Ticketek Entertainment Group and Google Cloud have launched Stella, an AI assistant enhancing live event discovery and personalising fan experiences.

By Shannon Williams • 3 min read • Wed, 19th Nov 2025
NBA China partners with Alibaba Cloud to enhance AI fan experience
Artificial Intelligence

NBA China partners with Alibaba Cloud to enhance AI fan experience

NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.

By Kaleah Salmon • 3 min read • Thu, 16th Oct 2025