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FIFA World Cup Stories

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FIFA World Cup stories

FIFA World Cup: Can sports bodies win fans with data?
Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Last week
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • Last week
UpGuard links pirate football streams to offshore betting
Data Protection

UpGuard links pirate football streams to offshore betting

Exposed logs show viewers of pirate football streams were steered towards offshore betting sites, raising privacy and fraud risks ahead of the 2026 World Cup.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Betting platforms hit by bot attacks during World Cup
Gaming

Betting platforms hit by bot attacks during World Cup

World Cup betting traffic has become a target for denial-of-service campaigns, with one European operator hit by 19 million malicious requests.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Norton warns Britons of World Cup scams this summer
Gaming

Norton warns Britons of World Cup scams this summer

Fans heading to the 2026 FIFA World Cup face ticket, WiFi and booking fraud as criminals target every stage of the trip.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Cyber criminals target World Cup 2026, says Unit 42
Virtual Private Networks

Cyber criminals target World Cup 2026, says Unit 42

Fans and businesses face a heightened fraud and disruption threat as the expanded tournament's wider digital footprint attracts attackers.

By Sean Mitchell • 4 min read • Last month
Australians turn to ChatGPT ahead of Socceroos clash
Generative AI

Australians turn to ChatGPT ahead of Socceroos clash

Searches for live streams, player stats and matchups have surged as fans seek quick World Cup updates before the Socceroos face the United States.

By Mark Tarre • 3 min read • Last month
Netskrt to support FIFA World Cup streaming delivery
Digital Transformation

Netskrt to support FIFA World Cup streaming delivery

Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.

By Sofiah Nichole Salivio • 3 min read • Last month
Fans warned over World Cup cyber scams & fake tickets
Malware

Fans warned over World Cup cyber scams & fake tickets

Fans buying tickets or streams for the FIFA World Cup face fake sites, rogue apps and QR-code traps that can steal payment details.

By Joseph Gabriel Lagonsin • 5 min read • Last month
World Cup talk dominated by halftime show, not brands
Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

FIFA World Cup stories

We'll get up at 4am for the Socceroos, cyber-criminals are counting on it
Data Protection

We'll get up at 4am for the Socceroos, cyber-criminals are counting on it

Public Wi-Fi, reused passwords and distracted fans are leaving travelling Australians open to cyber-attacks during World Cup nights abroad.

By Zac Eller • 5 min read • Last week
The algorithm can't replace the room
Customer Experience

The algorithm can't replace the room

As AI floods feeds with endless content, concerts and festivals are drawing record crowds from fans seeking scarce, shared moments.

By Matthew Gibbons • 4 min read • Last week
Soccer tournament lifts pubs & kit sales in Australia
Data Analytics

Soccer tournament lifts pubs & kit sales in Australia

Australian pubs are seeing extra footfall and kit purchases have surged as live matches spur late-night and early-morning spending.

By Sean Mitchell • 4 min read • Last week
World Cup spending to hit GBP £4.5bn, warns survey
Customer Experience

World Cup spending to hit GBP £4.5bn, warns survey

Retailers face stock shortages as 84% of fans say they will travel for unavailable items, with average losses pegged at GBP £116,836.

By Sofiah Nichole Salivio • 4 min read • Last month
The warm-weather playbook: How small business owners turn sunny days into loyal customers
Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Last month
One in five UK fans miss live sport due to broadband
Gaming

One in five UK fans miss live sport due to broadband

Streaming delays and buffering are leaving millions of viewers missing key moments as home broadband struggles to cope with live sport.

By Mark Tarre • 4 min read • Last month
Pochettino picks Sportian for US men's team analytics
Artificial Intelligence

Pochettino picks Sportian for US men's team analytics

The US men's team will use live match data and video to sharpen tactical calls before and during a home World Cup campaign.

By Sean Mitchell • 4 min read • Last month
Sandisk unveils FIFA World Cup 2026 USB-C flash drive
Sandisk

Sandisk unveils FIFA World Cup 2026 USB-C flash drive

Australian fans and creators will pay AUD $69 and up for a licensed flash drive aimed at storing the flood of World Cup content.

By Sean Mitchell • 3 min read • Last month