Football stories

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

Samsung is recasting AI as an invisible, trusted home companion, using CES 2026 to unveil proactive, privacy-focused smart living.

Roborock debuts an AI stair-climbing Saros Rover at CES and kicks off a multi-year global partnership with Real Madrid Football Club.

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

Fans heading to the 2026 World Cup are urged to beware of rising digital scams involving ticket fraud and fake travel deals, warns cybersecurity firm Norton.

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.

OPPO New Zealand has become the exclusive Smartphone & Smart Device Partner for the All Whites and Ford Football Ferns in a two-year deal.

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.

The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

Sociable Soccer 25, a casual football game for Nintendo Switch, offers over 13,000 real players but suffers from outdated graphics and simplistic gameplay.

Android users can now download the Apple TV app via Google Play, unlocking access to Apple TV+ and the MLS Season Pass alongside a range of original content.

AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.

Hisense has been unveiled as the first Official Partner of the FIFA Club World Cup 2025, promising enhanced fan experiences through technology.

EA Sports FC 25 refines gameplay with new 'Rush' mode and FC IQ tactics, boosting realism and engagement. Is it worth the full price?.

Binance partners with Cristiano Ronaldo for Forever Worldwide: The Road to Saudi Arabia NFT collection, offering fans exclusive perks and unique experiences.

FC Barcelona partners with Fortinet for cutting-edge cybersecurity at the future Spotify Camp Nou, enhancing digital security and innovation until 2028.

Technology has brought significant changes to the game and now impacts almost every corner of the footballing world.

EA Sports announced it would be continuing its popular football franchise under a new title, and it feels strange to say that 'EA Sports FC 24' is finally here.